Avnet With New EMC Distribution Agreement

Avnet Technology Solutions, solutions distributor and operating group of Avnet, Inc., has expanded its distribution agreement with EMC Corporation to include the Romanian market. Under the agreement, Avnet will now provide EMC’s comprehensive portfolio of storage offerings to value-added reseller partners in Romania.

"The extension of Avnet and EMC’s relationship to Romania is evidence of the significance of a pan-European, value-added IT solutions distribution company can bring to the table," said Dick Borsboom, President, Avnet Technology Solutions EMEA. "Additional demand generation and reseller enablement activities will accelerate EMC’s success in the local market. It confirms once again that pan-European scale, coupled with local sales focus, is a strong value proposition for the technology channel."

Through the expanded relationship, Avnet’s reseller partners will be able to offer their end-user customers the ability to intelligently and efficiently store, protect and manage their information so that it can be made accessible, searchable, shareable and actionable. Working with an information infrastructure solution from EMC will also allow resellers’ customers to reduce the significant costs and risk associated with managing information, while fully capitalizing on its value for business advantages.

"Avnet has collaborated with EMC to provide our partners with the ability to offer complete storage solutions that meet their customers’ specific information infrastructure needs and requirements," said Octavian Oancea, Country Manager, Avnet Technology Solutions Romania. "With the help of technologies from EMC, our resellers will have the ability to deliver effective solutions that address the business challenges of end-user customers and give them the ability to align their IT infrastructures with the changing value of their information over time, ultimately resulting in the ability to extract the most value from their information at the lowest cost."

Avnet will provide its reseller partners with qualified technical service and consultative sales support for EMC’s wide portfolio of storage products, enabling them to accelerate their success and profitably increase their revenue opportunities with leading-edge products for next generation storage and virtualization solutions.

"We have had success with Avnet Technology Solutions’ global operations and see an opportunity to capture additional market share by expanding our distribution initiative into Romania," said Valentin Stanescu, Country Manager, EMC Romania. "Avnet’s deep market and technical knowledge, combined with its service offerings, provides our resellers with the support needed to develop high-quality storage solutions based on EMC technology, and bring them to market quickly."

Avnet Technology Solutions also supports EMC in Belgium, Czech Republic, Hungary, Italy, Netherlands, Turkey, and UK.