CD Digital Card Offers Rovi’s CopyBlock

Subsidiary of Zoba International Corp., CD Digital Card offers the dual protection that can increase DVD sales.

Rovi’s CopyBlock is the key to achieving a high level of DVD protection with minimal effort and cost. Added only at replication, CopyBlock offers highly effective double protection – at a very affordable price. With the ability to deter the top two piracy methods used by casual home copiers – ripping to a PC and recording from a CE device to a DVD recorder – it can help improve DVD revenues. CopyBlock delivers rip deterrence (thwarting freeware ripper programs) and anti-copy technology (copying via the analog ‘out’ port in CE devices) based on Rovi’s industry-leading technologies.

Advantages of Rovi’s protection solutions:

• Casual DVD piracy – home copying – is mainstream. Illegal ripping programs are available on the Internet for free.
• CSS protection mandated for DVDs has long been compromised by free ripper programs. Numerous popular and free ripping programs can easily circumvent CSS. Added protection is needed to frustrate casual theft.
• Casual DVD pirates may try a few methods to copy, but most are non-technical and won’t spend more than 30 minutes trying to copy.

When frustrated from copying or ripping a DVD, more than two thirds say that they’ll usually buy the DVD.