Asbis Enterprises Distributing Buffalo

Buffalo Technology is extending its reach across Europe with a new distribution relationship with ASBIS Enterprises Plc. The partnership, which begins in early March, will look to increase Buffalo’s reach and focus across Europe.

ASBIS Enterprises Plc is an IT distributor specialising in the distribution of IT components, blocks and peripherals with 33 warehouses in 26 countries. Its operations extend to Central-Eastern Europe, the Baltic States, the Commonwealth of Independent States and North Africa.

“Buffalo is a brand which has been highly regarded for some time for its innovative consumer and SMB products", said Laurent Journoud, Executive Vice-President for Sales and Marketing at ASBIS. “The company’s market leading position and extensive range of storage and wireless products complement our own strategy and we look forward to working closely with Buffalo to achieve our collective growth aspirations.”

Kevin Vine, VP Sales and Marketing EMEA, Buffalo Technology, commented: “The growth in Storage Solutions, both Network and Direct attached, within the Small to Medium Business and the Consumer market has grown exponentially over the past few years. Our objective is to expand and increase our breadth of resellers across EMEA and with their channel expertise. ASBIS Enterprises will insure we increase our already market leading position”.