Compellent Signing Atlanta Technology

Compellent Technologies, Inc. announced the signing of Atlanta Technology Ltd, a UK-based IT virtualisation and corporate cloud computing specialist, as a reseller partner. Compellent selected Atlanta because of the firm’s knowledge and experience supplying and supporting advanced technology solutions to enterprises throughout the UK.

London-based Atlanta specialises in providing professional IT services to businesses, and implements corporate cloud computing, server and storage virtualisation and disaster recovery solutions. Compellent’s award-winning Fluid Data storage will play an integral part within Atlanta’s virtualisation portfolio and has also been implemented into Atlanta’s own data centre.

Simon Kelson, managing director of Atlanta, said: “We like the fact that the Compellent SAN is designed for persistence, not obsolescence. Using an open, non-proprietary hardware architecture, the Compellent SAN lets our customers continuously integrate new disk drive, switch and network interface technologies without having to replace existing hardware or software. This is a powerful and cost-effective proposition for business owners, and we look forward to working closely with Compellent moving forward.”

Atlanta will also benefit from Compellent’s unique all-channel ‘assisted sales’ model, which offers a major advantage over the competition when it comes to selling to, and servicing, its clients. Unlike other storage vendors that use resellers for distribution but ultimately compete with them via direct sales, Compellent has no direct sales force and focuses all of its field resources on helping partners sell and close deals. Atlanta will also gain access to Compellent’s secure online partner portal, which features fast lead registration, rapid quote generation and a host of other online resources.

Andy Hardy, managing director of international sales at Compellent adds: “Compellent’s Fluid Data capabilities offer Atlanta and its UK customers the greatest flexibility when it comes to planning and building their storage infrastructure. In addition, Atlanta’s commitment to our channel programme makes it an ideal partner for Compellent. Atlanta has already successfully implemented Compellent technology into their managed services environment and a number of customer sites, and we look forward to supporting them in future projects.”