Storage Veteran David Godenne Launches IT Euro Partners

David Godenne, storage industry veteran, announced the launch of IT Euro Partners which offers U.S. and Asian IT companies the opportunity to implement or extend their sales organizations across the European, Middle East and African (EMEA) markets.

IT Euro Partners has been developed to increase revenues, develop sales channels and gain new customers in EMEA without any upfront investment on the part of its clients. It is a coalition of sales executives who share one strong value in common: their assets are their customers. They have been their customers’ business partners – and in many cases trusted advisors; they come from the IT industry and know the IT Company’s targets, prospects and competitors.

Years ago, a good value proposition was more than enough to succeed. The market demand was there, so it was all about meeting customer needs. More recently though, a good value proposition is not enough to meet objectives. Consequently, sales people have been forced to become more strategic than ever in bringing their message to customers. Traditionally, these sales people have been full time field sales employees, highly trained in the vendor product solutions, in corporate values and credentials, and in the competitive environment.

Even if this classic sales team can be seen as the vendor flagship in meeting both performance goals and sales benchmarks, what company wouldn’t agree that they could do more with more resources? For a large and healthy company, the hiring process and training are not the issues. These companies will wait from three months to over a year before they see the first revenues coming in from new hires. What is the issue, however, is that when a product solution is time to market, the real opportunity window to take leadership is far too short. The competition is going to challenge the vendor faster than expected, and subsequently the cost to develop the market later on will be that much more expensive, both in lost opportunities and in new outlays. There is no real choice – companies must hire in order to take a leadership position on the market place

David Godenne, Managing Partner at IT Euro Partners said: “Rather than simply suffer or under-perform in the current economic climate, many proactive IT sales executives have become creative. They are changing paradigms, both to score wins in this period of recession, but also to adapt to new opportunities and economic models. They offer incremental leverage to companies’ current sales teams and do not require any retainer fees or geographic territory exclusivity. That’s why the IT Euro Partners model is a very attractive alternative for them. It’s a win-win situation for both them and our customers.”

About David Godenne
 David is responsible for the global operations sales development and operations unit for EMEA at IT Euro Partners and brings more than 25 years sales and marketing management for hardware and software companies. Most recently David was Vice President EMEA at Streamcore, a network & telecom manufacturer. Prior to the Streamcore assignment, Godenne was Vice president of Global Accounts EMEA for EMC Software Group. He joined EMC following the acquisition of Legato Systems where he was Vice President of Sales & Operations SEMEA and BENELUX, and then for the UK and Nordic territories. Godenne’s previous credits over the last 30 years in business have included senior management positions at CA, VP Southern Europe and Benelux and VP Europe with SyQuest Technology.