Karl Chen Leader of WW Channel Sales for IceWEB

IceWEB, Inc. announced that Karl Chen, Principal, What Tech Companies Need, LLC (WTCNeed)
will join IceWEB to accelerate U.S. channel development and sales
adoption of its full-featured Iplicity storage system products.

 Formerly with LeftHand Networks as VP of Business Development &
Alliances, Mr. Chen was instrumental in developing LeftHand’s channel
and then eventually selling the company to HP for $360 million. He is Executive Director at RDX Storage Alliance, and was
formerly  VP of Marketing at BMC Software and Marketing Director at Dell, Inc.

In his role with IceWEB, Mr. Chen will leverage his WTCNeed team to
expand IceWEB’s reach nationally and market the brand to make IceWEB a
household player among the elite storage integrators in the country.

Over the next 30 days, IceWEB will open geographic locations in California, Denver, Chicago, Austin, Atlanta and Boston.

In line with the Corporate Update issued on December 29, 2009, the goal
is to focus 100% on building out the indirect sales channel. The
Company also expects to sign on a distribution partner before the end
of the quarter.

"IceWEB’s product line is unique and proven in the marketplace.
We’re clearly excited to come on board to quickly grow IceWEB’s channel
sales, so customers may benefit from the power and simplicity of
Iplicity storage systems," said Karl Chen, principal partner at WTCNeed. "What
Tech Companies Need will bring the full complement of strategic and
operational marketing and channel development staff to accelerate
IceWEB’s channel push. WTCNeed consultants have over 50 man years of
experience in developing effective business development and channel
sales strategies for companies such as LeftHand Networks,
Hewlett-Packard, BMC Software, MicroMuse, Compaq and others. We will be
aligning IceWEB’s channel sales model with indirect channel partners to
maximize revenues and grow market share profitably. Storage resellers
and service providers should contact us."

"We know data storage customers are looking for scalable and
affordable solutions, such as IceWEB’s Iplicity Storage Systems, that
are quick to deploy, simple to use and provide a rapid return on
investment," said John R. Signorello, Chairman and CEO of IceWEB, Inc. "Our
plan to expand our channel sales of these products will be greatly
accelerated by leveraging Mr. Chen’s knowledge and contacts. Mr. Chen
adds tremendous knowledge of the storage industry and execution
resources to capitalize on the operations of our channel marketing and
sales strategy. With our partnership we will be enabled to quickly
reach additional customers that want high performance storage systems
for use as Network Attached Storage (NAS) and Storage Area Networks
(SAN) unified storage."