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Bethany Mayer VP Marketing for HP’s Enterprise Servers, Storage and Networking

After leaving Blue Coat Systems

Blue Coat Systems, Inc., in application delivery networking, announced that Bethany Mayer is leaving her position as senior vice president of worldwide marketing and corporate development, effective March 1, 2010. Ms. Mayer will be taking an executive position at Hewlett Packard, as the vice president of marketing for the Enterprise Servers, Storage and Networking Business Unit.

blue_coat_systems_bethany_mayer_hp Prior to joining Blue Coat, Ms. Mayer served as CMO with Mirapoint, Inc. in the email and email security market. She has held executive marketing positions at JDSU in the optical components market, Vernier Networks in the network security market and Skystream Networks (now Ericsson) in the video and CDN market. Prior to that, she served in the Office of the CTO for Cisco Systems, developing the company’s technology vision. Over her seven year tenure with Cisco, Ms. Mayer led marketing and product management efforts for products tailored for the consumer, small business and dial access environment, in addition to developing the company’s early supply chain management strategy. Early her career, she managed new product development for Apple Computers’ PowerBook laptop product line. She started her career in operations within special projects at Lockheed Martin Corporation.

Ms. Mayer holds a BS in Political Science from Santa Clara University.

"We are grateful for the many contributions Bethany has brought to Blue Coat, including her assistance in establishing our leadership position in Application Delivery Networks," said Brian NeSmith, president and chief executive officer, Blue Coat Systems. "We wish her well as she takes on the challenge of this new executive appointment."

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