Spare Backup and The Carphone Warehouse Together

Spare Backup, Inc. announced that the company and The Carphone Warehouse, a U.K.’s independent mobile phone retailer, have begun the in-store launch of My Hub cloud computing digital platform and mobile apps store data backup platform to be given to every customer in all of The Carphone Warehouse stores throughout the U.K.

The two companies reached an agreement in the fourth quarter of 2009 to build the platform for this robust cloud offering which creates an internet hub for data backup, retrieval and synchronization as well as an environment for securely sharing music, pictures and documents from anywhere in the world with anyone. The initially free My Hub offering coordinates all of a subscriber’s data across all devices including PCs and mobile phones. It also ties in banking and app store capabilities providing intelligent marketing assistance tailored to each subscriber’s individual needs. Subscribers can add more storage to their account at any point.

The launch marks the second phase of the rollout which began as an online test offering in early January. Under the terms of the agreement Spare Backup will provide the platform to The Carphone Warehouse customers and will be responsible for maintaining the integrity of the data and for the administration and operation of the platform, website and service delivery. Both companies will share in revenue derived from the offering on an a mutually beneficial undisclosed basis.

Spare Backup is the first totally automated online backup service that intelligently selects, secures and stores files without any user intervention.

Commenting on the launch Cery Perle, CEO of Spare Backup, stated: "The in-store launch of My Hub is pivotal for our company as we accelerate our growth in Europe. Both our team and the team at The Carphone Warehouse have worked tirelessly toward the goal of offering state of the art tools to unlock the true potential and help the customer get more out of their devices. Through ‘My Hub’ people are now free to work, collaborate, enjoy and share all aspects of their data from any place there is an internet connection and even more important on a wide variety of devices. Additionally, each user will have a personalized experience customized through intelligent software, providing targeted and unobtrusive marketing assistance. The Carphone Warehouse is the leading independent retailer of mobile devices servicing millions of customers each year and we are confident that this launch will result in strong subscriber growth a large recurring revenue stream for many years to come. We look forward to building on this launch and expanding our relationship with our valued partner, The Carphone Warehouse."