Unitrends Implements Silverpop

Unitrend has implemented the Silverpop integrated solution for customer engagement and communication. Designed to complement the new Unitrends company website, the Silverpop solution enables Unitrends to optimize its customer communication programs with the relevant messaging and campaigns customers are most interested in acting on.

“The addition of the Silverpop solution to our integrated marketing programs allows us to engage our customers and prospects more actively so that we can build the brand loyalty that results in lifetime customer partnerships,” said Dr. Mark Campbell, chief operating officer, Unitrends. “We have been impressed by Silverpop’s automated lead flow and response results and are eager to further enable the solution in support of our national channel partner program.”

“We’re pleased that Unitrends selected Silverpop and look forward to helping the company achieve its marketing and sales goals,” said Scott Voigt, vice president of marketing, Silverpop. “We’ve been impressed with the Unitrends’ story of delivering the best data protection backup appliance with the lowest total cost of ownership in the industry – and we are excited about helping them effectively deliver that compelling message to the small and medium business market.”