New Pricing for Cranberry “Permanent” DiamonDisc

The Cranberry DiamonDisc was recently launched providing the first medium that allows permanent storage of digital files.

Under newly released product pricing and packaging, the entry point for purchasing a Cranberry Writer has been reduced from a bundle price of $4995 to buying the writer only for $1499 (USD). This puts the entry cost at a level for consumers and small businesses looking to preserve their digital photos and videos on a medium that doesn’t require special handling or storage and will last without worry for decades, if not centuries.

In addition, Cranberry is making blank DiamonDiscs available for purchase separately in quantities of 1, 25, 50 and 100. Previously the writer was only available for purchase bundled with 150 discs.

Unlike conventional recordable DVDs and CDs, the Cranberry DiamonDisc has no adhesive layers, dye layer or reflective layer to deteriorate – thereby avoiding the "data rot" that quickly corrodes all recordable DVDs. The transparent Cranberry DiamonDisc is environmentally stable and remains unaffected by UV and changes in temperature and humidity.

Both the National Archives and the Library of Congress have warned consumers that home-burned DVDs are unreliable and may not be readable beyond two to five years.

Dubbed the 1,000-year DVD, the Cranberry DiamonDisc is the only environmentally inert and permanent storage solution on the market. Cranberry founder David McInnis makes no apologies for the 1,000 year claim. "Permanent is permanent," argues McInnis, "In reality, our goal is to provide the best permanent storage solution until another acceptable medium is available. We think this is it."

The Cranberry DiamonDisc was invented by professors at BYU and commercialized by Springville, Utah start-up Millenniata.