Syncsort With New Channel Strategy

Syncsort, Inc. announced a new channel strategy raising the bar on its commitment to the reseller channel. The new strategy is designed to enable reseller partners to create value with advanced solutions and service offerings that meet today’s critical data protection and data management challenges.

The new strategy is being rolled out in stages worldwide beginning with Syncsort’s data protection product, BEX, and related services. It will be customized geographically to meet the specific needs of Syncsort’s global partners.

A pivotal part of the new strategy is Syncsort’s new Partner Edge Reseller Program which provides the building blocks and resources to help channel partners effectively market, sell and support Syncsort solutions. Additionally, it enables and rewards partners who demonstrate a commitment to marketing and selling Syncsort as part of an overall value added strategy. With Partner Edge, resellers gain the ability to improve profit margins, protect opportunities and generate recurring revenues. The program offers three levels of participation – Authorized, Select and Elite – for which partners qualify based on goals, commitment and training.

With the addition of participation levels, channel sales and marketing support, simplified pricing, and the ability for partners to benefit from maintenance and services, Syncsort’s new channel strategy represents a significant advancement over its previous model. Through the use of Syncsort’s enhanced partner portal, called iSYNC, dedicated resellers gain access to an extended sales and support team, as well as to leads, marketing development funds, marketing materials and educational programs that increase technology and sales competency.

"Profitability is by far the most important element in any partner-supplier relationship which hinges on a lot more than just the sale," said industry analyst Janet Waxman of IDC. "Syncsort’s data protection sales organization is focused on helping partners find and close sales opportunities. Their services team trains and supports resellers ensuring that the client’s service and maintenance needs are met before and after the deal is closed. Through the ability to add and lead with services, partners expand their opportunities and profitability. Customers gain by purchasing from a local resource who will be there to help them deploy entire solutions, including hardware, software, maintenance, and training, all backed by Syncsort’s capable service team."

Syncsort’s philosophy of enabling partners to profit through partnership is evident in its MVP (Migrate, Verify, Protect) service offering. This newly created service is designed to address the business-critical challenge of safely and rapidly migrating data and applications from physical to virtual environments, with planning, protection, validation and fallback as key components. Resellers offering MVP have the well-timed opportunity to address a critical need of their customers while increasing potential for repeat business.

"Syncsort has been successfully serving customers with data management and data protection solutions for over 40 years," remarked Syncsort chief executive officer Flavio Santoni. "With greater focus and commitment to the reseller channel we expect to create more value to end customers and partners, as well as accelerate our ability to broaden our market reach. We are excited about working more closely with the reseller channel, enabling them with powerful and proven solutions and services and with a sales and marketing infrastructure that will be more focused than ever to make them successful."