Data Robotics Expands Drobo Partner Advantage Program

Data Robotics, Inc. has expanded the Drobo Partner Advantage Program to provide increased revenue opportunities and a broader portfolio of selling support to the growing number of worldwide channel partners that are selling the Drobo line of self-managing, self-healing data storage solutions for small and medium businesses (SMBs).

Drobo Partner Advantage Program members can leverage a deal registration program, new sales tools, product training materials, and enhanced marketing assets to grow their SMB data storage solution business.

The newly tiered Drobo Partner Advantage Program offers three levels of participation for selling and supporting Drobo solutions: Registered, Authorized, and Certified.

Partners can take advantage of benefits
in each partner category, including:

• Deal Registration program that protects sales efforts and enhances margins
• Secure Partner Portal for access to sales and marketing collateral and promotional information to assist with sales opportunities
• Expanded hands-on demo and customer training capabilities with Not For Resale (NFR) pricing
• Minimum Advertised Pricing (MAP) policy designed to increase revenue
• Monthly training presentations focused on helping channel partners solve customers’ data storage problems and expand their revenue opportunities
• Direct availability of Data Robotics staff for sales and technical support
• Newly-developed marketing materials including collateral, web banners, email blasts and other tools and content
• Free access to and usage of third party market research regarding the Data Robotics customer base

"Data Robotics continues to recognize the vital role our channel partners play in the ongoing growth and success of our company, so we are focused on putting programs and policies into practice that maximize sales opportunities and protect revenue for our valued channel partners," said Malissa King, vice president of sales for North America and APAC, Data Robotics. "By combining storage solutions that can easily be installed and managed at a customer location with the benefits of the new Drobo Partner Advantage Program, our channel partners are empowered to be extremely competitive in today’s data storage market."

"We are very excited about the enhancements to Data Robotics’ channel program. They have really focused on creating better revenue opportunities and helping us drive new business," said Lou Giovanetti, partner at CPU Sales and Services. "The deal registration program provides significant margin incentives that will enable my company to stay competitive in today’s market. Drobo solutions remain a key part of our business due to their ability to be self-managing and easily expand capacity as a company’s data storage needs continue to grow and change."