PartnerAdvantage Program Launched by CRU-DataPort

CRU-DataPort announces new PartnerAdvantage program, designed to support the needs of resellers in unique vertical markets.

Rob Eby, Vice President of Purchasing at D&H notes: "CRU continues to set the example of a committed vendor fostering positive, profitable partnerships within the reseller community. Their innovative ‘market-category’ approach to supporting their reseller partners is yet another example of their strong connection with the channel."

PartnerAdvantage consists of four innovative programs: Value+, Technology, Forensics and Digital Media.

Resellers in the Value+ Program enjoy proactive and collaborative marketing support, lead generation, referrals, Hot-Line tech support and sales samples.

CRU’s Technology Partners include Dell, HP, and Lenovo building PCs, servers and workstations that integrate CRU products into their systems. A growing network of system builders, OEMs and industrial appliance manufacturers are integrating CRU storage products into everything from surveillance systems and POS equipment to automobiles. Technology Partners have exclusive visibility to product roadmap and engineering resources.

Forensics and Digital Media Partner Programs target vertical markets experiencing explosive growth with CRU’s
WiebeTech brand positioned as market leader. Forensics Partners go through a certification to support corporate investigation, e-discovery and document capture processes. Dan Gimenez, President of Digital Reconnaissance observed: "It’s highly uncommon but very encouraging to see a company develop a partner program specifically to support resellers in a vertical market like forensics. The resources and support my firm requires is completely different than an on-line reseller or traditional computer dealer. CRU recognizes this and has built a program that addresses it".

High-end digital photography professionals have used WiebeTech digital storage products for years. WiebeTech’s ToughTech Portable RAID and RTX scalable mass storage enclosures for archiving meet the growing demands of photographers to backup important files on location and in the studio. The Digital Media Partner Program is designed for specialized retailers, resellers and professionals serving the high-end Photography and Audio/Video markets, providing support with a variety of promotional activities, custom marketing programs and custom products well suited for digital photography.

To download a podcast of CRU’s Dan Bovee discussing the new Partner Advantage family of reseller programs