Two EMEA Storage Marketing Directors Join CleverTouch

Two storage industry marketing directors join marketing service provider CleverTouch to deliver Lead Generation/Nurturing services.

 
Adam Sharp, former EMEA Marketing Director with Pillar Data, has joined forces with Chris James, former EMEA Marketing Director with Overland Storage.
 
Adam Sharp’s Company CleverTouch, that he co-owns with Nick Burrell, another former Pillar Data employee, is the vehicle for delivering efficient outsourced marketing services. As well as it’s own workflow software the company has formed allegiances with a number of database, design, telemarketing and media companies and is in a position to offer not only the tools but the expertise to deliver cost effective marketing campaigns.
 
Adam Sharp said: “We set up CleverTouch to plug the gap between Marketing and Sales. Marketing tend to generate leads then hand them over to sales before they are properly qualified. Our methodology makes sure that leads are nurtured by marketing until an agreed point that we call the Marketing and Sales handshake. This way all the hard work that potentially went to waste has been put to good use and sales will increase.”
 
Chris James stated: “I was approached by Adam to deliver a service to one of his clients but the relationship has grown whereby we have multiple clients benefitting from both our expertise and the CleverTouch processes. Outsourced marketing services are definitely the way the world is going and we can deliver the most cost efficient lead generation and nurturing programmes backed up by years of data storage experience.”