Fujitsu Announces “Dream Team” Campaign

Fujitsu announces its ‘Dream Team‘ campaign with ETERNUS DX60/DX80 disk storage systems and x86 PRIMERGY servers.

The campaign is built upon customer focus points to which Fujitsu contributes the benefits of its Dynamic Infrastructures portfolio. As a first step, these scenarios include two promotions globally with ‘My very first 8 Gbit/s SAN’ for Storage Area Network and ‘My very first VMware’ for virtualization. In addition, a third promotion is offered in North America for ‘My very first business continuity’ for infrastructure replication. For customers, the ‘Dream Team’ campaign simplifies access to business-enhancing technologies such as higher-speed data transfer, virtualization and data protection.

Fujitsu’s new ‘Dream Team’ hits the field with the winning combination of storage and server that allow IT consolidation scenarios with best-in-class offerings. The ‘Dream Team’ campaign is not only the latest in Fujitsu’s string of successful ‘My very first…’ promotions, but it also leverages the perfect fit of Fujitsu’s storage and server portfolio, providing channel partners with new opportunities to easily cross-sell these products.

The ETERNUS and PRIMERGY ‘Dream Team’ is ideal for small and medium-sized businesses (SMB) looking for pre-tested and certified system combinations that reflect high business availability and integrate easily into Dynamic Infrastructures. The promotions combine ETERNUS and PRIMERGY systems, allowing channel partners to offer IT consolidation scenarios that are tailor-made to address specific needs, all delivered and maintained by one source. Partners can choose from different fixed base model configurations – and deliver their SMB customers with best-in-class solutions at best prices. All solutions are easy to install, administer and maintain, thanks to ETERNUS and PRIMERGY combined management software for storage and server. In addition, they are customized and implemented to fit customer needs, and Fujitsu offers a wide range of installation and maintenance services.

To support demand generation and drive customers to its partners’ doorsteps, Fujitsu is running a comprehensive advertising campaign, the media mix comprising print and online ads as well as a smart mailing. Also, Fujitsu is providing partners with marketing collaterals to set up campaigns of their own.

To make these materials and special support as accessible as possible for partners, Fujitsu has included a new page in its Channel Partner Portal (CPP): Under the umbrella ‘SELECT Partner Promotions’ it displays all current promotions available from Fujitsu and enables partners to not only learn about the details of a promotion, but also to download the material required.

Dave Egan, Senior Vice President of Storage at Fujitsu America says: "Now that ETERNUS and PRIMERGY brands have gone global, this is a great opportunity to increase the server and storage attach rate. This campaign offers an escape from the pitfalls of patchwork data protection strategies for SMBs and provides a comprehensive Fujitsu server and storage solution."

Matt McManus, Vice President of Channel Sales at Fujitsu America says: "We are quite convinced that our ‘Dream Team’ answers to the need for easy-to-install and easy-to-manage IT infrastructure in an SMB environment. With our Dream Team campaign, we once again underline that our channel partners can rely on our full support to generate business with Fujitsu and with our high class products and solutions."

‘Dream Team’ is a winning combination due to the strengths of both players – ETERNUS DX60/DX80 disk storage systems and PRIMERGY servers. The ETERNUS DX60/DX80 is now available in three different base models, offering Fibre Channel, iSCSI or SAS connectivity, and can flexibly scale to 120 terabytes to ensure data integrity. In addition, ETERNUS DX offers reliable enterprise storage features and the possibility to mix various disk types. As the ‘Dream Team’ partner, PRIMERGY servers – incorporating the latest Intel processor technology – are optimized for virtualization and offer many features to ensure ongoing operations. In addition, the Cool-safe system design saves energy and reduces operating costs. Tailor-made service packs ensure optimized IT support during the entire product life cycle.