Dot Hill Attracting the Channel

Dot Hill Systems Corp. launched a new, multi-tiered, formalized channel partner program focused on the open storage provider market that arms authorized value added resellers (VARs) with a wide range of tools and benefits to successfully market Dot Hill storage solutions to end users.
 
The Dot Hill Authorized Partner Program, which offers Authorized, Silver and Gold membership tiers based on revenues and certification, provides qualified VARs and solution providers with access to dedicated Dot Hill channel specialists who are committed to helping channel partners grow their business, as well as a secure and dedicated partner portal for access to Dot Hill channel program tools.
 
Authorized resellers
also receive additional benefits including:

• Dedicated channel account executive and technical teams;
• Compelling incentives, which include enhanced levels of margins and product promotions, based on each partner’s designated program levels;
• Use of Dot Hill’s ‘Authorized Partner’ logo and inclusion in Dot Hill’s Solution Provider/VAR Listing;
• Opportunity registration management to protect partner opportunities;
• Marketing programs support, complete with dedicated resources to help build joint demand-generation programs;
• Web-based and face-to-face training; and,
• Self-certification options.

To be eligible for the program, partners must meet minimal sales and technical training requirements at each level and attain annual target revenue goals.

While Dot Hill has had a channel presence in the past, the Dot Hill Authorized Partner Program represents an expansion of this presence and is a direct result of the company’s larger strategy to diversify and expand its overall footprint, as evidenced by its movement into the virtual RAID adapter/embedded space, which was announced earlier this month. 
 
Chosen to lead channel development efforts for Dot Hill is industry veteran David Zimmer. Named a 2009 Channel Chief by CRN/CMP Media, Zimmer was formerly with DataDirect Networks, where he was vice president, Worldwide Channels, and prior to this, he spearheaded channel development efforts for Pillar Data Systems, QLogic Corp, and Cisco Systems.
 
“The Dot Hill Authorized Partner Program signifies our staunch commitment to the success of our solution providers,” said David Zimmer, vice president of worldwide channel sales and marketing, Dot Hill. “By dedicating ample resources to support the efforts of our partners and collaborating on ways to drive more demand for new business, we expect to expand the reach of our high performance, modular storage solutions into a wide variety of business sectors and to build greater equity in the Dot Hill brand.”