Kavanagh Joins Brocade Alliance Partner Network Program

Brocade Communications Systems, Inc. has selected Kavanagh as a Brocade Alliance Partner Network Premier partner, delivering IP and Storage Area Networking (SAN) solutions to its network of customers across the UK.

Brocade selected Kavanagh for its ability to efficiently deliver data centre networking and storage solutions as well as its extensive knowledge, skills, and expertise in the data centre industry.

"In the current economic climate, channel resellers need to ensure that they are able to offer end user organizations a highly attractive business proposition and a viable alternative to the status quo – if you don’t, then you lose the business," said Anthony Head, Alliances and Technology Director at Kavanagh. "By partnering with Brocade, we are able to offer industry-leading networking solutions that deliver true end-to-end business advantage. This, together with the ability to leverage Brocade’s training, marketing and support models, will provide us with a highly attractive market proposition."

The selection of Kavanagh as a Premier partner is one element of Brocade’s global Alliance Partner Network programme. The channel reseller programme consists of four distinct partnership levels: distributor, elite, premier, and select. All levels have been designed with specific requirements and benefits to help partners leverage and be rewarded for their networking product knowledge and solution support expertise. As part of this partner-enablement strategy, Brocade will provide partners deal registration to help ensure project and investment protection. In addition, Brocade has extensively expanded its dedicated sales, marketing, and technical support model to support these high-quality partnerships.

"Through our partnership with Kavanagh, Brocade is able to expand its route to market for industry-leading networking and storage products and deliver additional value to our users" said Amanda Giddins, EMEA Channel Sales Director at Brocade. "Kavanagh’s experience in the data centre networking and storage arena is extensive, and it recognizes the value that partnering with Brocade can deliver to end users."