Ray Bahar VP Sales and Marketing at Promise

Promise Technology, Inc. announced the appointment of Ray Bahar to the position of Vice President, Sales and Marketing.

In this position, he will lead and build upon the company’s strong revenue growth, forge new market opportunities, create synergies across all distribution channels and oversee marketing activities in the Americas. Bahar will also serve as part of the executive management team and report directly to Promise President and CEO James Lee.

"Bahar is a seasoned executive with proven success and track record in growing OEM and channel business. His experience and vision will broaden our market awareness and allow us to continue our commitment to expand our partner ecosystem and ensure we meet the needs of our customers," said Promise President and CEO James Lee.

Bahar brings twenty years of direct sales, sales management, marketing, and business development experience in the storage industry to Promise Technology. He has a strong track record of execution and leadership and a demonstrated ability to increase sales and profits in competitive markets. Bahar’s expertise includes building field sales organizations, channels, alliances and OEM partnerships for storage companies.

"Data continues to grow at daunting rates and the need to manage it cost-effectively is more important than ever before, especially in this economic climate," said Bahar. "Promise Technology is ideally positioned to address today’s business reality with innovative storage solutions delivering superior price/performance ratios to enterprise and SMB customers across a broad spectrum of vertical industries. I look forward to capitalizing on Promise’s technology superiority to expand market penetration, drive sales revenue, and further develop OEM and channel partnerships in order to grow the company’s leadership position."

Prior to joining Promise, Bahar was senior director of sales for the Americas at Dot Hill Systems. He also held senior sales management roles at companies including LSI Corporation, IBM, Mylex, Bell Microproducts and Wyle Electronics.

He earned a Bachelor of Science degree in Electrical Engineering from California Polytechnic University.