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CD Digital Card Takes on Japanese DVD Format/Logo Licensing Corporation in Court Hearing

To defend its Flex DVD disc technology

CD Digital Card, a California-based disc manufacturing leader, is taking the DVD Format/Logo Licensing Corporation (DVD FLLC) head on in a New York Federal District Court by filing an extensive anti-trust counterclaim to defend its innovative FLEX DVD Disc technology, in what is seen as a move by DVD FLLC to impede innovation in the globally accepted disc format standards.

These proceedings set a precedent as it is the first time a US based disc technology company defends its innovation against the DVD FLLC which is trying to keep innovation in disc format standards out of the market. CD Digital Card’s FLEX DVD Disc is a lightweight, flexible disc that conforms to all global DVD manufacturers’ requirements yet produces half of the carbon footprint created by standard DVD discs. CD Digital Card has been manufacturing its 0.6 mm eco-friendly FLEX DVD for over 3 years and has seen US sales in excess of 3 million discs.

"This is clearly a case of innovation within the existing global standards, and although the DVD FLLC’s efforts in protecting these standards is appreciated, innovation in disc technologies must continue if we want to see dynamic changes  which not only affect us as consumers, but affect our environment as well," said Mohab Sabry, CEO and Founder of CD Digital Card. "We have developed a more eco-friendly disc that not only cuts down on the carbon footprint, but delivers a high quality product in a light, fully flexible disc. Our technology has enabled us to manufacture the FLEX DVD Disc using half as much raw materials while eliminating the need for bonding material which has a significant impact on the environment. We have also filed three patent applications to protect our innovative technology".

The FLEX DVD has been developed to use 50% less polycarbonate, the raw plastic required to produce DVDs, requires no bonding which is a toxic, non-biodegradable adhesive, produces 56% less carbon during manufacturing, and is 100% recyclable unlike the standard DVD.

"Customer satisfaction is priority number one for CD Digital Card so when we decided to develop our disc technology, we made sure that our products were tested on and conformed to strict disc player manufacturer’s requirements. In 3 years of manufacturing and over 3 million FLEX DVDs sold, we have maintained a 100% customer satisfaction rate and we are proud that our advancements in disc technologies continue to meet American consumer demand while reducing the carbon footprint," added Sabry.

Comments

The DVD-Forum doesn't recommend the use of this kind of flexible optical discs, saying: "0.6mm thick optical disc does not use DVD Format in a proper manner. It is only imperfectly and inappropriately using the Format. The DVD Forum judged that such a disc is not compliant with the DVD specifications."

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