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WD My Passport Essential SE Portable USB HDD Now at 1TB

For $300

WD introduced its new one terabyte and 750 gigabyte capacity My Passport Essential SE Portable USB Drives. Available now at WD’s online store, the new drives feature a titanium silver finish and put massive storage capacity in the palm of your hand.

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Perfect for saving, storing and backing up all of the digital memories captured this summer, the new 1 TB and 750 GB capacity My Passport Essential SE drives are light and compact to carry and, because they are USB-powered, they do not need an external power adapter. Equipped with sync and encryption software (Windows-compatible only), this small drive, with mega-capacity, makes it easy to securely carry thousands of songs or videos or photos.

WD Sync software allows consumers to easily take desktop content with them by simplifying the synchronization of essential personal files and Microsoft Outlook data on a PC. Should owners misplace the drive, they know their data is protected with 128-bit encryption.

"The enormous capacity of these new My Passport Essential SE drives makes them the perfect travel-friendly storage device to hold all the rich media content generated by higher resolution photos and HD videos and music," said Dale Pistilli, vice president of marketing for WD’s branded products group. "Carrying digital files close at hand continues to be a growing consumer interest and this new drive offers a sleek and stylish solution with plenty of storage capacity for people on the move."

Price and Availability
WD’s My Passport Essential SE portable drives are available now in the U.S. at select retail stores and from WD’s online store. MSRP for the My Passport Essential SE 1 TB portable drive is $299.99 USD and for the 750 GB model is $199.99 USD.

Comments

Here WD is adding its new 2.5-inch 1TB unit into an USB external enclosure.

What's curious is the $100 gap in the price between the 750GB and the 1TB devices, as both of them need 4 platters - each with 333GB -, the first one using 5 heads and the second one 6 heads. That's a big price for just one supplementary head costing in fact few dollars. Marketing seems to be the only argument to explain this difference of price.

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