Next Generation of Toshiba USB 2.0 Portable HDDs

Toshiba Storage Device Division (SDD) introduced the next generation of its USB 2.0 portable hard drives, featuring complete system backup, password-protected encryption for added security and enhanced software features. The Toshiba Portable Hard Drives provide a comprehensive and easy-to-use solution to increase protection against computer failure and unauthorized access to data.

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“We are approaching a divide with digital content – on the one hand we have a tremendous amount of important digital files being stored each day; however, according to our research, there is much confusion on the urgency to back up these crucial files and how to ensure consumers are protected in case of a computer problem,” said Chris Ely, senior research analyst, Consumer Electronics Association (CEA). “Based on our survey data, the majority of consumers want the peace of mind to have complete backup, as opposed to only select files.”

Toshiba’s easy-to-use portable hard drives take the complexity out of computer backup. These new personal storage products now feature software specifically customized for the Windows and Mac environments.

For Windows users, Toshiba is the first storage manufacturer to include NTI BackupNow EZ software, which allows users to backup their complete system with a single click. NTI BackupNow EZ enables the user to restore the complete system, even if Windows is unable to start. In addition, the software will scan a user’s system and provide personalized recommendations on the best coverage for files, folders and the entire computer.

For Mac users, Toshiba’s new backup drives come bundled with NTI Shadow 4 for Mac, enabling users to easily identify files and folders to back up and select a convenient schedule for storage. Toshiba’s external hard drives also are compatible with Apple’s Time Machine right out of the box.

On both the Windows and Mac software platforms, Toshiba has added a password-protected security option with up to 256-bit encryption to address the growing need for data protection, giving consumers more peace of mind in securing their digital content from unauthorized access. A new Drive Space Alert feature monitors the backup hard drive’s capacity and signals users when storage capacity is running low.

Toshiba’s new personal storage products also include features for both first-time and advanced users. For first time users, intuitive graphics and controls make backing up digital data easier than ever, putting consumers in the driver’s seat for all of their storage needs. In addition, advanced users have the ability to customize their backup preferences, such as the frequency, level of security and types of files saved.

“We’ve increased the level of protection offered by our personal storage products, while making them easier to use,” said Manuel Camarena, product manager for consumer storage at Toshiba Storage Device Division. “Data backup usually isn’t a consumer’s first thought, but it is the most important consideration for preserving a lifetime of digital memories, entertainment libraries and the entire computer system. Enhanced backup features combined with password-protected encryption create a true digital safety net that any consumer can use to protect against system failure and unauthorized access to their digital content.”

High-Capacity, Contemporary Portable Storage Products
Available in 500GB and 320GB capacities, Toshiba’s new portable storage products provide consumers with storage for up to 142,000 digital photos, 131,000 digital music files, or 410 downloaded digital movies. These new products are available in an array of color choices, such as Vivid White, Liquid Blue, Komodo Green and Rocket Red.

Powered via USB 2.0, Toshiba’s rugged, small and light personal storage products are built for portability. Weighing a mere six ounces and the approximate size of a postcard, these portable hard drives can withstand daily wear and tear with special features such as an internal shock sensor, ramp-loading technology and anti-slip footpads to help anchor the drive in place.

The new 500GB Toshiba Portable Hard Drive is priced at $149.99 (MSRP), while the 320GB version is priced at $119.99 (MSRP). Both are available now at toshibadirect.com and through major retailers and online outlets.

Product Specifications

Product name: Toshiba Portable Hard Drive
Capacities: 500GB and 320GB2
Colors: Vivid White, Liquid Blue, Komodo Green and Rocket Red
Weight: 6 ounces
Dimensions: 0.65” (H) x 3.19” (W) x 5.0” (L), 16.6mm (H) x 81.0mm (W) x 127.0mm (L)
Interface: USB 2.0
Compatibility & system requirements: Microsoft Windows XP or Windows Vista, Macintosh OS X 10.4 or later
Available USB 2.0 port