Fujitsu Siemens Computers Becoming Officially Fujitsu Technology Solutions

Fujitsu Siemens Computers becomes a 100 percent subsidiary of Fujitsu Limited and is renamed Fujitsu Technology Solutions (Holding) B.V. The new company is operating jointly with Fujitsu Services and a unified management under the Fujitsu brand. Both companies extend a comprehensive portfolio of products, solutions and services offering on a global scale to corporate customers in the EMEA region.

The full integration of Fujitsu Technology Solutions, with its strong presence in EMEA, is the catalyst for Fujitsu’s transformation into a truly global company. With this goal in mind, Fujitsu is making substantial investment in its European operations, leading its way into the world from its new European bridgehead.

“With the capabilities and global perspective that Fujitsu Technology Solutions brings, we can transform the very way Fujitsu does business,” said Kuniaki Nozoe, president of Fujitsu Limited. “We can ‘Think Global’ from the inception of new products, and then ‘Act Local’ to serve the needs of our customers. The integration of Fujitsu Technology Solutions will enable the Fujitsu Group to offer fully integrated products and solutions worldwide.”

Investing in Europe
Together, Fujitsu and Fujitsu Technology Solutions will bring innovative and cost-competitive products to market worldwide by optimizing platform product research and development. In the course of this collaboration, Fujitsu Technology Solutions will become one of the major linchpins of global research and development within Fujitsu. With a workforce of more than 10,000 employees extended across the EMEA region and more than 1,000 engineers, it will use its proven engineering expertise to lead the development of global platform products, software and services for the Fujitsu Group. From its business locations in Munich, Paderborn and Augsburg, Fujitsu Technology Solutions is driving the global development of IA (Intel Architecture) server and storage products. To enforce this plan, Fujitsu has committed to investing into R&D capacities in Europe, in particular in Germany. In Augsburg, the company is bringing together and centralizing the complete Fujitsu Group’s R&D for IA servers. Japanese experts are supporting German engineers in a new, unified global R&D center.

Global business lead for IA servers and storage
Within Fujitsu’s strategy of driving global business based on products and services, the IA server plays a major role as a core platform for future growth. To underline its commitment to European engineering and quality, Fujitsu Technology Solutions has been nominated to host the global IA server business and will develop, manufacture and market the global range of IA servers. In addition, the company is to unify the manufacturing and testing structure to prepare for globalized mass production, consolidating production at the Augsburg and Fukushima (Japan) sites. These measures support ambitious goals: With its new global approach, Fujitsu is raising the bar even higher. Having already sold 240,000 IA servers in 2007, Fujitsu has made the IA server a core part of its platform products strategy, with an initial target of doubling worldwide sales to 500,000 units by 2010.

Customer benefits and channel access
With regard to customers and channel, the integration of Fujitsu Technology Solutions will also be a rewarding investment. Fujitsu has access to Fujitsu Technology Solutions’ broad EMEA customer base and from this, is moving forward in the expansion of its presence in emerging markets. In addition, the global group has access to a well-kept channel base of approximately 1,700 direct and 43,000 indirect partners, and will be able make use of Fujitsu Technology Solutions’ long-lasting channel expertise and experience and share best practice to enhance Fujitsu’s channel business worldwide.

Reciprocally, customers and channel partners benefit from global access to a combined broad portfolio of products and services. They profit from the strength and reliability of the fourth-largest IT services vendor in the world. At the same time, they enjoy the familiarity of doing business with their well-known local contacts and can depend on solutions tailor-made from the complete Fujitsu portfolio for their individual needs.

These promising prospects make the integration of Fujitsu Technology Solutions a perfect example of the Fujitsu corporate value of global perspective and its motto to think globally and act locally.

Delivering Dynamic Infrastructures
on a global scale to EMEA clients
In November 2008, Fujitsu Technology Solutions introduced its Dynamic Infrastructures strategy, consisting of delivery models built around the company’s products and services as well as higher level packaged solutions and Managed Infrastructures for the Office and the Datacenter. In addition, the company is developing new offerings around “Infrastructure-as-a-Service.”

As a fully-owned subsidiary of Fujitsu, Fujitsu Technology Solutions can now offer corporate clients in EMEA access to a worldwide portfolio of Dynamic Infrastructures built around IA servers and combined with innovative services, along with integrated products and IT solutions tailored in a joint effort with Fujitsu Services.

The Dynamic Infrastructures’ focus for corporate clients is fully in line with Fujitsu’s business strategy, in which the Technology Solutions segment – consisting of IT platforms and services – provided 57 percent of consolidated revenues and 68 percent of Fujitsu’s profit in FY2007.

Global Business Transformation for Fujitsu Group
Richard Christou, corporate first senior vice president and chairman of Fujitsu Technology Solutions, has executive responsibility for transforming and executing the Fujitsu Group’s business strategy for markets outside Japan . He has formed the Fujitsu Global Business Group, headquartered in London, UK, and heads it as President. This group comprises all Fujitsu operations outside Japan, among them Fujitsu Technology Solutions and Fujitsu Services, and hosts consolidated global functions such as global marketing, global delivery and global client management. The management structure of the Fujitsu’s EMEA business is divided into three business regions: UK and Ireland, the Nordics, and Continental Europe. The Continental Europe region covers most of Fujitsu Technology Solutions’ territory and is headed by CEO Kai Flore, who also remains President & CEO of Fujitsu Technology Solutions Holding (B.V.), which remains in its current legal set-up.

Integrating Fujitsu Technology Solutions is a major step in the strategy to expand the Group’s business outside Japan, with a focus on developing the global IT services business to meet increasing customer demand. While appreciating the German engineering and the successful business approach, Fujitsu also appreciates the special values that the integration of Fujitsu Technology Solutions adds to the Fujitsu culture and the ‘Fujitsu way’ of doing business.

Fujitsu Technology Solutions will integrate easily into the Fujitsu family as both companies have had many values in common from the start. Kai Flore, President & CEO of the new Fujitsu Technology Solutions explains: “With Fujitsu we have a strong and reliable parent company that fully supports our own business strategy and goals. Fujitsu is a pioneering IT company with research and development in its DNA – and so are we. Becoming part of the Fujitsu Group is the perfect match for Fujitsu Technology Solutions."