MRAM Firm Everspin Opens London and Tokyo Sales Offices

Everspin Technologies, in MRAM and integrated magnetic products, has expanded its worldwide sales network in response to the interest in MRAM and the increase in customer design activity incorporating its products.

"We have an expanding global base of customers in storage, industrial automation, communication, consumer, gaming and avionics markets," said Saied Tehrani, chief operating officer for Everspin Technologies. "This timely expansion of our sales and distribution network provides us with the necessary local support for our rapidly growing customer base, as well as the coverage to extend our reach to many new customers."

To ensure dedicated, focused resources and real-time support for growing customer bases in Europe, Japan and North America, Everspin now has sales offices in London, Tokyo, Chandler, Ariz., and Colorado Springs, Colo. The company has plans to add sales offices in China and other developing geographic markets over the coming months.

In addition, Everspin has engaged several manufacturer’s representatives in key North American markets including:

• The John E. Boeing Company, Inc. (JEBCO), covering New England and Upstate New York;
• IntelliMark Associates with offices throughout the Texas region;
• FourFront Sales in San Jose, Calif., covering the Northern California region;
• Comstrand, Inc., covering the upper Mid-West including Minnesota, Iowa and the Dakotas;
• CSC-International with offices throughout Canada; and
• Oasis Sales covering Chicago, Northern Illinois and Wisconsin.

Each of these firms provides a local interface to Everspin with a team of highly technical people who are capable of supporting Everspin customers in their respective territories from design-in through procurement.

Everspin has recently augmented its worldwide distribution network by establishing franchise agreements throughout Asia, which include:

• MetaTech PTE Ltd., with 28 offices in nine Asian countries including China, India, Taiwan and other major markets in Southeast Asia
• Tokyo Electron Devices, Nippon Denso Industrial and Altima Corporation, covering all market segments in Japan
• Acetronix and STC Corp. serving the Korean market

These focused international additions to the Everspin distribution network complement the global distribution franchise agreements that Everspin initially established with Future Electronics, Arrow Electronics, Avnet Electronics, Digi-Key Electronics and Farnell Electronics.