Lexar Media and FlashRite Collaborate

Lexar Media, provider of  memory products for digital media, and Flashrite, Inc., in flash memory customization and duplication services, announced their intention to collaborate to produce content-enriched flash media. The collaboration will focus on enabling technology to secure content on flash media so that it cannot be inappropriately duplicated or altered.

The relationship will be focused on enabling Lexar Media and FlashRite to mutually develop and deliver third-party content on Lexar USB flash drives and memory cards. FlashRite will promote Lexar products to content providers looking to distribute their product on flash media. In addition, FlashRite will make its content duplication services available to enable Lexar to offer added-value content on its flash memory products marketed through Lexar’s retail and mobile channel partners. FlashRite will also directly market Lexar products with added-value content to its own customers.

Lexar Media and FlashRite will work together to further develop specialized technology that secures third-party digital content’everything from music to video entertainment, gaming software, application software, mobile applications, and PC applications. FlashRite’s services and capabilities are focused on ensuring that the content loaded on each USB flash drive or memory card is kept safe from improper access or use.

"Lexar Media’s relationship with FlashRite is significant because it means that Lexar Media’already one of the largest global providers of digital memory products’will now have a strong partner who will work with Lexar Media to support our development and distribution of value-added content, entertainment, and software to consumers and corporations alike," said Brad Anderson, senior director of product marketing at Lexar Media. "Flash-based storage devices like USB drives and memory cards are evolving as the next affordable medium, and Lexar Media and FlashRite together are able and ready to support the growing interest in value-added, secure content on our memory devices."