Segue to Upgrade Media Research Center DVR System

Segue Technologies is leading a system integration effort to support the Media Research Center (MRC) as they modernize their digital video recording and archival system. Segue will provide MRC a state-of-the-art system that integrates SnapStream DVRs with a best-of-breed EMC Storage and Information Lifecycle Management (ILM) solution. This system will bring powerful search capability to the MRC media archive, which includes over 20 years of broadcast television and other media.

"This is one of the most interesting and unique projects that Segue has undertaken. We are excited about revolutionizing the way MRC records and stores broadcast media. This effort will result in creating one of the largest and most sophisticated television monitoring operations in the nation. The SnapStream technology that we are integrating into this project is ideally suited for MRC and will keep them on the cutting edge of their mission," said Ron Novak, Segue Executive Vice President.

About the Media Research Center
The mission of the Media Research Center is to bring balance to the news media. Headquartered in Alexandria, Virginia, MRC provides checks and balances on the public press through their successful implementation of the largest, most comprehensive media monitoring operation in the world. Through its divisions, programs, and a marketing effort that never rests, MRC has become an institutionalized machine on the issue of balance in the press.