New UK Company: Chris James and Associates

Chris James announced the launch of a new marketing service, Chris James and Associates, specifically aimed at helping storage vendors, distributors and resellers improve their sales.

The trend of outsourced Marketing is growing. “What we haven’t seen in Europe before is Storage specific marketing being offered on an ad hoc basis. Marketing as a Service (MaaS) is the way marketing will grow just as Software as a Service and Cloud Computing are growing,” said Chris James

“Suppliers of storage solutions in Europe are facing a dilemma, they want to increase their sales revenue and know they need to improve their lead generation and company awareness but, at the same time, do not want to commit to hiring experienced marketing staff.  The whole dynamics of storage sales is changing – organizations that adapt to more cost effective promotion and strategy will thrive,” he added.