Coming From Seagate, Brendan Collins VP of Product Line Management for HGST
The company also recruits former WD CFO Steve Milligan, and Dinese Christopher, previously at SGI storage
This is a Press Release edited by StorageNewsletter.com on November 7, 2008 at 3:16 pmHitachi Global Storage Technologies (HGST) is aiming to snatch second place in the global hard disk drive market following the recent appointment of three industry execitives. By driving brand awareness, the vendor is aiming to oust Western Digital from second spot, behind leader Seagate.
Former WD chief financial officer Steve Milligan has jumped ship for the same position at HGST. Brendan Collins also recently left Seagate to become HGST’s vice president of product line management.
Steve Milligan
"With a new managing team, we are focusing on building marketing around the brand and to become firm two in the market," said Collins.
The vendor will focus on increasing its market share by bringing new products to the table, such as solid state drives.
Another new face at HGST, Dinese Christopher, senior director for worldwide channel marketing, was previously at SGI Storage.
Comments
HGST will probably need more than these three people to surpass WD, as their respective worldwide market shares is currently around 17% and 26% in number of HDDs shipped.
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