New Seagate Digital Broadcast Center

Medialink Worldwide Incorporated announced that Seagate Technology, is using Mediaseed, Medialink’s Web-based content management platform, to build and manage its digital broadcast center. Seagate will use the platform to serve the needs of broadcast and Internet media professionals who seek information and multimedia content about the company.

Mediaseed is a web-based portal that provides video and audio collaboration, archiving, distribution, publishing, and evaluation features for marketers and public relations communicators. By establishing its customized portal on Mediaseed, Seagate can more easily manage and provide its content to select audiences in a wide variety of formats. Clients also can access reports of video usage on television via Teletrax, and view its publication on various Internet sites.

Seagate joins a prestigious roster of companies and organizations that have contracted with Medialink for branded, or private-labeled, versions of the Mediaseed asset management portal. The branded Mediaseed portal may be linked to the clients’ newsroom pages or home page of their own website for seamless access by traditional and new media journalists to the multimedia content and features provided in Mediaseed.

Medialink also offers a generic, unbranded version of the Mediaseed portal. Mediaseed.tv now hosts multimedia content from more than 320 different clients of Medialink. More than 20,000 media professionals have registered at Mediaseed.tv for direct access and RSS feeds of news content relevant to their individual news beats and topics of interest.

"Medialink is proud to be selected by Seagate to develop and manage its Mediaseed newsroom to help raise its visibility as a global leader in technology solutions," said Larry Thomas, chief operating officer of Medialink.

Medialink produces and distributes branded and fully sourced video and audio domestically and internationally to thousands of Internet sites and television and radio networks and stations on behalf of its 750 clients. Medialink’s Internet offerings range from viral video and rich media advertisements to webcasts and serialized video, or ‘webisodes.’ In addition, Medialink’s broadband distribution network disseminates client content by posting it on such popular video sharing sites as YouTube, MySpace, Yahoo!, Google, AOL Video, Metacafe, Crackle, Veoh, and Vmix, and with syndicators and aggregators, such as Blinkx, Brightcove, Mochila, KIT Digital, Voxant, and Clip Syndicate.