IDrive Online Backup Launches National TV Campaign in USA

Pro Softnet Corporation, in the Storage-as-a-Service, online backup and storage market, is launching a national TV Campaign with the ‘Did you back it up?’ theme in conjunction with the release of Version 3.0 IDrive Online Backup software.

The Campaign’s focus is to inform consumers of the importance of backup and to introduce IDrive Online Backup service

"With Online backup becoming main stream, it is vital to reach as many potential customers as possible. A running belief among many in the industry is that within 5 years every PC is going to be shipped with a built-in online backup solution and we intend to be one of the leading players in the field," said Shweta S., COO at Pro Softnet Corp.

The campaign will air on CNN, Fox News, MSNBC and other Financial channels.

"Various dot coms have tried television advertising with different degrees of success. It will be interesting to observe the ROI on our offline campaign. Our present marketing campaigns are online, this linked with TV advertising will complement our goals," said Raghu Kulkarni, President at Pro Softnet Corp.

IDrive also released version 3.0 of its online backup application with a several enhancements including better performance and usability.

A full featured 2GB account is offered free, with options to upgrade to a Pro plan starting at $4.95/month for 150 GB.

To see the TV commercial