Film Studio Promotes Movie Worldwide in the Cloud

Nirvanix announced that its Storage Delivery Network (SDN) has been serving as the integrated promotional platform for Doom, Inc.’s worldwide promotion of its first full-length feature ‘On The Doll.’ For the past four months, the film’s official website (www.onthedoll.com) has provided visitors with promotional trailers and other content that originates from Nirvanix’s global cluster of storage delivery nodes across North America, Europe and Asia.

‘On The Doll,‘ a story of the victims of child abuse and the pain it visits upon their later lives, stars Brittany Snow and Josh Janowicz and has screened at several prominent film festivals including the Austin Film Festival, the Avignon Film Festival, Ft. Lauderdale International Film Festival and Cinequest. The film has also just been accepted into the prestigious Oldenburg International Film Festival in Germany in September 2008.
 
Prior to the launch of Nirvanix’s SDN, providing a consistent user media experience around the world with higher-quality audio and video files was a very expensive endeavor for media companies just beginning to scale. Content Distribution Networks (CDNs) are very costly and often times are the wrong technology for anything receiving less than tens of thousands of hits a day. The Storage Delivery Network can both store media content across the globe and then deliver it directly to the user or to an appropriate web service – including a CDN itself, providing it doesn’t become ‘super hot’ on a given day – all at a fraction of the cost of using a CDN by itself.

“Actually getting a story from an idea to finished movie is a long and arduous journey for any filmmaker but to then make that movie available to as many people as possible is an entirely new journey altogether,” said Thomas Mignone, Director and Writer of ‘On The Doll.’ “I knew that I wanted to push into new online marketing models with some creative content but to get the user experience I wanted would have cost upwards of $15,000 a month from what the CDN players were asking. For an independent film studio especially, this would have effectively killed our promotional plans. Instead, Nirvanix made this happen for well under $500 a month and with a level of customer support I hadn’t seen before. I wish every company was as dedicated as the team at Nirvanix.”

“The economics, reliability and overall user experience that the Nirvanix Storage Delivery Network can provide allows even burgeoning media outlets to appear as top players anywhere in the world by making their entire media catalogue available online, quickly accessible and safe,” said Jonathan Buckley, Chief Marketing Officer for Nirvanix. “By leveraging the SDN with all of its built-in media services such as audio and video transcoding, studios such as Doom, Inc. can afford to grow and scale from the first award-winning film to a limitless sky while maintaining their creative freedoms.”