Enhanced Channel Program by Neterion

Neterion, Inc. in 10 Gigabit Ethernet (10 GbE) adapters included in systems from top tier OEMs such as IBM, HP, EMC, Hitachi and Fujitsu, announced the Xforce Alliance program for leading Value-Added Resellers (VARs), System Integrators (SIs) and distributors. The program is designed to enable channel partners to address new market segments that are deploying server virtualization, clustered workloads and high-end to mid-range servers systems featuring 10 Gigabit Ethernet. Neterion’s new pricing is structured to increase margins to leading resellers who want to broaden their portfolio and address new markets and strengthen relationships with existing customers.

Neterion’s enterprise-proven 10 GbE adapters combined with its redesigned Xforce program provide resellers an excellent opportunity to successfully enter and participate in the fast maturing 10 GbE market. Xforce will also provide resellers with information on products, promotions and access to the sales tools required to pursue new sales opportunities and successfully sell Neterion® products alone or in combination with their OEM partners.

"We are launching the most comprehensive and innovative channel program in our company’s seven year history. It will provide unprecedented levels of training, incentives, leads and sales support," said Ravi Chalaka, VP of marketing at Neterion. "We look forward to participating with our channel partners and are totally committed to their success. With 10 Gigabit Ethernet and Virtualization adoption rapidly increasing, Xforce will enable us to collaborate to address new markets, capture new customers and strengthen relationships with existing customers. Together we can reshape the industry."

The maturing 10 GbE market, with solutions such as high performance server-to-server connectivity, storage backup and I/O Virtualization (IOV), is now contributing additional high margin revenue opportunities for the channel. Xforce will equip resellers with a competitive sales advantage in tandem with lead generation programs providing highly qualified sales leads to support quicker sales cycles.

Neterion’s Xforce Alliance includes the following elements and benefits:

• Tiered three-level program to increase benefits for strategic/volume VARs
• Increased channel margins to improve VAR margins selling into new markets
• Channel programs and quarterly incentives
• Comprehensive sales and marketing tools
• Highly qualified sales leads
• Xforce Central – a secure partner portal
• Sales and technical training

Info X, the global leader in the value added distribution of SAN connectivity equipment, has had a strong relationship with Neterion since October 2005. By combining Info X’s channel network of over 2000 VARs, SIs and OEMs, as well as Neterion’s products, resellers have been provided with the latest technology in the 10 GbE and virtualization space. Info X has generated more than $150 million in sales for its fiscal year 2007.

"As 10 GbE and virtualization continue to grow in demand, Neterion’s channel program will help Info X to address multiple new markets," said Tom Carlucci, President of Info X. "We look forward to utilizing all of the innovative tools that Neterion is offering to drive an increase in revenue for all of our customers."

For more information on Neterion’s new channel program