New Channel Partner Program by Brocade

Brocade announced a new channel partner incentive program that will reward channel partners for expanding business opportunities. The program provides economic incentives to reward channel partners for new and incremental sales in competitive accounts, new accounts, and new opportunities within current customer accounts. The new Brocade Enterprise Deal Registration Program is designed to protect presales investments and enable channel partners to focus on delivering high value to win new business.

The new program currently provides incentives for channel partners who sell Brocade 48000 Directors and the Brocade DCX(TM) Backbone. Over time additional Brocade products and technology might be added to the program, including Brocade Host Bus Adapter (HBA), switch, and file management products, as well as Brocade Professional Services offerings.

"Brocade continues to invest and enhance its channel program," said Janet Waxman, IDC Vice President, Hardware Channels and Alliances. "Developing a profitable channel strategy for partners can be extremely difficult in today’s competitive channel environment, and this new deals registration program is a strong addition that will help drive incremental business through the Brocade channel and also compliment the Brocade OEM strategy."

"Brocade believes that by rewarding our channel partners through an incentive program, we strengthen our channel ecosystem and continue to provide not only our partners, but our customers, with the service they deserve," said Tony Craythorne, Brocade Director of Worldwide Channel Sales. "We are demonstrating Brocade’s commitment to the increasingly important value-added channel and to our OEM partners."

Channel Partner and OEM-Friendly Approach
The Brocade Enterprise Deal Registration Program is brand-agnostic and is designed to reward Brocade Channel Partners selling Brocade 48000 Directors and the Brocade DCX Backbone regardless of the OEM brand. This enables channel partners to sell these Brocade products in partnership through any Brocade OEM Partner, and still take advantage of the economic incentives.

Deal Registration Protects Presales Investment and Value
The Brocade Enterprise Deal Registration Program encourages channel partners who actively identify new opportunities to benefit from an economic advantage because of the presales value they provide in creating these new opportunities. Channel partners can use this economic advantage-which will come in the form of additional discounts or rebates-to showcase their value proposition, cover their presales investment, and help improve their profitability.

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