WD Introduced 10 New Colors for its My Passport Essential Portable USB Drives

WD introduced 10 new colors for its My Passport
Essential Portable USB Drives.

Weighing in at less than 5 ounces,
My Passport Essential USB Drives put almost a third of a terabyte of
digital storage in the palm of your hand and are available now at
select retailers.

My Passport Essential Drives are simple to use, light
and easy to carry, and require no power adapter — they are powered
directly through the USB cable. Equipped with sync and encryption
software for easy file transfer, the mega-capacity of the My
Passport Essential Portable USB Drive makes it simple to securely carry
thousands of songs, videos or photos.

"Our striking new color selection gives our customers
an opportunity to express their unique style, while securely storing
and carrying the massive amounts of rich content generated by higher
resolution cameras, HD videos and music," said Jim Welsh, vice
president and general manager of WD’s branded products and consumer
electronics groups.

WD Sync software allows consumers to easily
synchronize essential personal files from their desktop PC to their My
Passport drive. My Passport Portable USB Drives are great for file
portability as well as keeping a backup copy of valuable content.
Should owners misplace the drive, they know their data is protected
with 128-bit encryption. Google software on the drive allows users
to quickly locate files with the Google Desktop Search search tool,
manage photos with Picasa photo organizer software and simplify Web
searches with the Google Toolbar search bar.

The new colors include: brilliant orange, super sunny
yellow, raindrop blue, arctic white, deep viola, cherry red, ultra
mint, real red, intense blue, and vibrant pink.

Price and Availability
WD’s My Passport Essential USB Drives are available
now at select retailers. My Passport Essential USB Drives are offered
in capacities of 160 GB, 250 GB and 320 GB. MSRP for the WD Passport
Essential USB Drive with 320 GB is $179.99 USD, 250 GB capacity is
$149.99 USD, 160 GB is $119.99 USD.