Former IDC Marketing Specialist Terry Cummings Founds Analyst Relate

Analyst Relate are a specialist analyst relations firm focusing on servicing vendors of multiple technologies within the ICT arena. The consultancy offers vendors an array of services which include; arranging industry analyst briefings, managing analyst and investor communications calendars, organizing analyst presence and speakers at vendor events, web cast production and trade show presence. Analyst Relate also focus on the fulfillment of core marketing projects such as case study generation, research sourcing and negotiation and the production of both online and offline marketing materials.

“Industry analyst relations are an essential part of the marketing toolbox,” states Terry Cummings, founder of Analyst Relate. “Companies can gain massive market traction by managing their communication flow with leading industry analysts and getting news of their directions out at the right time. The investor community relies on thought-leaders to advise on which organizations show the greatest potential, IT press regularly source from known industry analysts for market comment and large-scale end-users look to analysts for IT systems implementation and roll-out advice. For these reasons IT vendors need to ensure that effective analyst relations are an integrated aspect of their go-to-market strategy”.

Terry Cummings spent many years with leading Intelligence firm IDC and has managed many recognized storage industry events including IDC’s European storage industry market briefings at multiple CeBIT events and IDC’s presence at Storage Network World Frankfurt. Other trade show experience includes Photokina Cologne, 3GSM Barcelona and PDMA (Product Development Management Association) Florida. Mr Cummings has managed numerous other IT industry briefings and seminars and has managed an extensive calendar of web conferences and online communication. He holds an Advanced Certificate, Postgraduate Diploma and Masters Degree in Marketing.

Analyst Relate