Imation Extends Availability of Memorex Brand Consumer Electronics to U.S. Commercial Market

Imation Corp. announced the expanded availability of its popular Memorex
brand of consumer electronics, already available at the nation’s largest
retailers, through U.S. commercial distributors and online resellers.
Beginning in March, Imation’s Memorex-branded consumer electronics —
including audio and video devices, digital picture frames, and LCD televisions
— will be available for the first time through commercial distribution
channels. This additional route to market builds on Imation’s marketing,
distribution and technical expertise and reinforces Imation’s ongoing
transition to a brand and product management company.

"The lines between the consumer, prosumer and home office user have
blurred as shoppers increasingly purchase electronics through a variety of
channels, from brick and mortar to e-tail to office superstore," said Keith
Schwartz, director, North America Sales and Marketing, Commercial Division of
Imation Corp. "The breadth of products in our Memorex-brand consumer
electronics portfolio that meet the needs of small businesses and home
consumers makes the extension of the line through these new channels a natural
evolutionary step that underscores our corporate strategy."

Initial commercial distribution partners for Memorex consumer electronics
include leading technology and storage distributors Accutech, CDW, D&H
Distributing Co., DBL Distributing, Dexon Digital Storage, and Ingram Micro,
as well as several online resellers.

Memorex consumer electronics include MP3, CD and digital audio players;
iPod speaker systems; boom boxes; clock radios and CD/AM-FM radios; set-top
and portable DVD players; digital picture frames; and LCD televisions.

Memorex

Imation Corp.