Iomega REV From 70GB to 120GB in April

Iomega Corporation announced
the new Iomega REV 120GB Backup Drive, the third generation of its
award-winning REV technology and a benchmark in smart, sensible backup for
small and medium-sized businesses, remote work groups and others.

Iomega will unveil the new Iomega REV 120GB Backup Drive and REV 120GB
disks at CeBIT 2008.

The Iomega REV 120GB Backup Drive is expected to be available worldwide in
April as external USB 2.0 and internal SATA interface models; a REV 120GB
ATAPI interface model is planned for mid-year.

"With a REV install base of 350,000 drives and 2,000,000 disks, tape
backup for small business has worn out its welcome," said Tom Kampfer,
president and COO, Iomega Corporation. "Iomega’s removable REV platform is a
proven technology that delivers performance and ruggedness that no tape
product can match. Compared to entry-level tape products like LTO-1 and
DAT160 format tape drives, the new REV 120GB Backup Drive offers more native
capacity, near instantaneous random access to files, faster backups and
restores, and ruggedized cartridges — all at a much better drive price. In
addition, REV drives offer today’s multimedia enthusiast a limitless storage
solution for libraries of content with each 120GB REV disk holding
approximately 48,000 photos, 2,000 hours of music or 12 hours of
high-definition video."

REV Technology
Iomega introduced its REV technology with the first generation REV 35GB
Backup Drive in 2004, followed by the second generation REV 70GB Backup Drive
in 2006. 

Iomega’s new REV 120GB Backup Drive features transfer rates of up to
35MB/second (max), extensive third-party software support, and an estimated
30-year archival life, while REV 120GB disks have an estimated one million
rewrite durability — the kind of performance tape backup products can never
match. And while tape products require frequent head cleaning, tape
retensioning, and an expensive tape replacement regime, REV drives and disks
are designed for continuous reliable use with zero maintenance.

REV Technology Versus Competing Backup and Archive Formats
Reliable data backups are a necessity in most businesses today. Yet the
most common storage alternatives have limitations as backup devices. Compared
to LTO-1 or DAT160, Iomega’s REV 120GB drive is up to 5 times faster and
offers at least 20 percent more native capacity, and the drive costs upwards
of 50 percent less. These advantages translate into the lowest total cost of
ownership (TCO) for cost-conscious SMBs. Savings include reduced labor,
hardware costs, and system downtime. Higher capacity REV 120GB disks also
reduce time spent changing media and provide greater consolidation of data.

Removable HDDs, such as Go Vault and RDX, which claim a low cost of
ownership, actually require users to purchase a complete hard drive every time
data storage needs increase. With Iomega’s REV technology, additional REV
disks are more economical because each disk contains only the hard disk
platter and the motor.

Where is REV Technology Used Today?
Iomega’s REV products are in use today by small businesses in a variety of
different industries. Graphic design firms are using REV disks as project
disks to save and share their large files. Academic institutions are using
REV disks to store and protect students’ multi-media files. Network
professionals are using REV technology as a cost-effective, random access
tape-replacement solution. Through Iomega’s Thomson Grass Valley alliance,
REV drives are being used for professional video applications. As HD content
among consumers becomes widespread, Iomega expects its REV technology to find
applications with prosumers in the home as well. Home-based businesses
utilize REV for their small business files and to back up their multimedia
files. Dental and medical offices are turning to REV to store and archive
patient records, including digital x-rays.

STI Computer Services, a Pennsylvania-based VAR that specializes in the
development, sale, installation and support of medical computer systems, has
installed more than a thousand REV drives for clients, which range from single
practician offices to physician offices with upwards of 100 employees. Dan
Woods, network administrator for STI Computer Services, said the company has
been moving its clients to the REV platform exclusively since the REV 35GB
Backup Drive debuted four years ago.

Over the last four years, Iomega’s REV technology has been utilized in a
variety of vertical markets in the U.S. and Europe. With the debut of the REV
120GB Backup Drive, VARs, resellers and other channel distributors are not
only focused on existing customers and markets but are also integrating REV
technology into new applications and new markets around the world.

AMAX Engineering Corporation, a Fremont, California-based value add
contract manufacturer with customers worldwide, has been selling REV products
to corporations, government and educational entities and OEM customers since
the launch of the REV 35GB Backup Drive. James Huang, Product Marketing
Manager at AMAX, notes OEM customers utilizing REV drives in such diverse
installations as network and storage appliances, servers, semi-conductor,
medical, printing, banking, and entertainment products.

About REV Products
The Iomega REV product family includes REV 35GB drives and disks, second
generation REV 70GB drives and disks, and the soon-to-be-shipping REV 120GB
Backup Drive and REV 120GB disks. Iomega also has a REV automation product,
the REV Loader 560, which incorporates one REV 70GB drive and up to eight REV
70GB disks in a convenient automated desktop form factor for 560GB of native
storage capacity.

The new Iomega REV 120GB Backup Drive will be backwards read compatible
with REV 70GB disks, meaning a REV 120GB Backup Drive will be able to read a
REV 70GB disk, allowing REV 70GB drive users a straightforward migration path
to the new REV 120GB drive and disk platform.

The new Iomega REV 120GB Backup Drive with one removable REV 120GB
disk is expected to be available worldwide in April. Iomega REV 120GB disks
are also expected to be available in April in single packs and five-packs.
Pricing for the Iomega REV 120GB Backup Drive and Iomega REV 120GB disks will
be announced closer to product availability.

Iomega Corporation