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Sears Delivers Secure Online Storage Through a Partnership With Diino

In Mexico

Diino, a secure online storage and file sharing provider, announces its partnership with the retail giant Sears. Diino will
provide Sears customers in Mexico with online storage capabilities when
purchasing computers, mobile phones and digital cameras. An estimated
50,000 new customers are expected during the partnership’s initial
quarter.

"The agreement between Sears and Diino is further executing
on the strategy to deliver online storage to Mexico and South America
and to further solidify our position as the market leader in that
region
," says Marcus Hartwall, VP of Sales at Diino. "Teaming up with
Sears is not only a great opportunity for Diino, but it also provides
added value to the end users purchasing electronic goods
."

"After evaluating several providers of online storage services we
decided to work with Diino. Their solution for storing and sharing
information online is the best on the market and will provide our
customers with a secure backup of their files
," says Erwin Kuechel,
Marketing Manager, Sears Mexico.

Sears is the second largest partnership in Latin America for Diino
to date. In March 2007 Diino became an official value added service
provider to Telmex, the leading operator in Latin America. The
partnership has so far acquired more than 65, 000 customers for Diino.
The goal is to roll out the service with Telmex in Argentina and Chile
during this year.

The on line storage market is poised to show strong growth in the
upcoming years. The growth will be fuelled by a combination of factors,
including the tremendous growth in digital data generated by both
individuals and small businesses. IDC said it estimated that revenue
for this emerging market would reach 715 million USD by 2011,
representing a 33.3% compound annual growth between 2006 and 2011.
(IDC, 2008)

Diino AB

Sears 

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