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New Combo HD DVD/Blu-ray Player: the Samsung BD-UP5500

To be available in the second-half of 2008

Samsung Electronics introduces a new Duo HD disc player offering the
ideal solution for those consumers new to the world of HD home
entertainment.

In addition to the Blu-ray and HD DVD playback capability
found in the CES 2008 Innovation Award Honoree BD-UP5000, the
next-generation BD-UP5500 is a fully functioning Blu-ray Bonus View
player packaged in a slim and sleek cabinet design. Opening access to
both HD formats for a wider consumer audience with this new Duo HD
player, Samsung continues its commitment to developing products that
make life simpler through its breadth of innovative technologies. Both
the Samsung BD-UP5000 and BD-UP5500 Duo HD Players will be on display during the International Consumer Electronics Show, held at
the Las Vegas Convention Center, January 7 through 10.

With the excitement surrounding the launch of
the BD-UP5000 in 2007, Samsung is equally excited to offer a next
generation Duo HD player that gives consumers the convenience of
enjoying both Blu-ray and HD DVD formats in one single HD player,

said Reid Sullivan, vice president of Digital AV marketing at Samsung
Electronics America. By supporting the latest
interactivity in both formats, both Samsung Duo HD players enhance the
experience of watching home movies with access to bonus content,
alternative camera angles and behind-the-scenes footage.

BD-UP5500 Duo HD Player

Designed to invite both novices and aficionados into a world of vivid HD
picture quality, Samsungs BD-UP5500
next-generation Duo HD player brings together the streamlined
playback of both Blu-ray and HD DVD formats in one easy-to-navigate
device. The HDMI 1.3 connection allows for expanded color and surround
sound through one cable and CEC functionality enables users to
effortlessly manage an entire home theater with only one remote. For
added convenience, the BD-UP5500 features an easy-to-read display and
direct touch controls.

With the latest BD-Java and HD DVD interactivity available, the
BD-UP5500 takes movies to new heights with interactive menus, innovative
picture-in-picture settings, and in-line bonus content such as alternate
camera angles, behind-the-scenes footage, director commentary and actor
interviews. Additionally, using the BD-UP5500s Ethernet connection, users can experience a broad array of immersive
viewing options with numerous movies as well as download new firmware to
easily upgrade the players capabilities.

For a true, cinema-quality experience at home, the BD-UP5500 supports
the latest audio decoding. With 7.1-Ch PCM, DTS-HD High Resolution and
Master audio, and Dolby TrueHD Bistream output via HDMI 1.3, the
BD-UP5500 accurately reproduces every delicate nuance with lifelike
precision, just as the directors intended. For those consumers who still
want to enjoy their existing collection of DVDs and CDs, Samsungs
BD-UP5500 is also a fully-functioning DVD and CD player.

The BD-UP5500s minimalist 2.3-inch slim
design and simple piano-black finish makes it the perfect complement to
most HDTVs and will serve as the centerpiece to any media or living room.

The BD-UP5500 will be available in the second-half of 2008.


Samsung Electronics America, Inc.

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