ONStor Virtualization Cuts Operational Costs by 80% for Silverpop

The ONStor product’s scalability and stability plus
significant space and energy savings, were cited by Silverpop as reasons for
their choice of the ONStor solution. Silverpop’s customers include Fossil,
Siemen’s, British Sky Broadcasting, Little Tikes and Houghton Mifflin.

"Nonstop content delivery is our business, so downtime is not an option.
Power consumption is a concern, and space is a precious commodity," said Kevin
Ahrens, director of production operations, Silverpop. "We were attracted to
the high availability of the Bobcat. The space-saving and consolidation
abilities of the product have enabled us to use one-third of the floor space
we were using before, plus cut our energy costs. The ONStor solution is very
stable and has reduced our storage operational costs by 80 percent."

The four ONStor Bobcats that were deployed are able to support twice the
capacity across Silverpop’s storage environment as its previous solution,
while accommodating spikes in utilization without disruption. Furthermore,
ONStor’s open NAS capability capitalizes on Silverpop’s existing storage
rather than requiring the addition of new storage before the current
investments in capacity run out. As Silverpop’s storage needs grow, the
company will be able to add storage to the ONStor environment from any of
their preferred storage vendors, including ONStor.

"The beauty of ONStor has been the ability of the product to easily expand
upon our existing storage. Adding capacity and managing it is very simple,"
said Ahrens. "From the ONStor web console, virtual file servers can be created
and moved very quickly, and we can bring them online or offline very fast.
Adding and provisioning storage resources with the ONStor solution occurs via
point-and-click, instead of the hard re-cabling and downtime required to
deploy another NAS node using traditional file servers."

Prior to the ONStor implementation, Silverpop had multiple production
environments and needed to standardize technologies across its facilities. In
addition, the company was doubling its storage capacity each time it
implemented a new production environment and needed a solution that could
support this level of scalability.

Silverpop

ONStor