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SanDisk Expands in Vietnam

SanDisk Corporation unveiled plans to expand
its retail market presence and product offerings in Vietnam. As part
of the company’s go-to-market strategy, SanDisk named two leading
distributors: FPT Corporation, a leading Vietnamese distributor of IT
products and mobile phone products, and Ingram Micro, the world’s
largest wholesaler of technology goods. The company made this
announcement at a press conference at the Park Hyatt Saigon Hotel, Ho
Chi Minh City, Vietnam.

SanDisk aims to leverage its new relationships with FPT
Corporation and Ingram Micro to better reach Vietnam’s growing
consumer market of 23 million mobile phone users and 17.8 million
internet subscribers. FPT Corporation will focus on SanDisk’s series
of mobile phone cards while and Ingram Micro will distribute the
company’s leading USB flash drives, high-performance cards for mobile
and digital imaging, and Sansa MP3 players throughout the country.
Vietnam has experienced a boom in broadband Internet services and
cities like Hanoi and Ho Chi Minh have up to 90 percent Wi-Fi
penetration, creating market demand for portable storage solutions and
increased memory capacity for mobile devices.

SanDisk Corporation

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