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Start-up Rebit Launches “Just-Plug-It-In”, Backup Disk Drive for Windows

Rebit Inc., a company dedicated
to relieving the burden of backup for PC users, today announced
availability of the first and only backup solution for Windows that
requires nothing more than plugging it in.

Rebit brings simplicity to backup, saving precious time every single day.

Providing Ridiculously Simple Backup” for Windows XP and
Vista, the Rebit appliance plugs into a computer’s USB port for
complete and continuous backup of not only data, but applications and
the entire operating system. Recovering any file or folder is equally
simple – just use Windows Explorer drag and drop. If a PC disk crashes,
Rebit painlessly recovers everything on to a replacement disk. There is
no need to re-download, reinstall, or re-register applications, and
because of its NeverFull feature, Rebit never fills up, always
delivering reliable backup.

Behind Rebit’s launch is a seasoned team of industry leaders,
including chief executive officer Lew Frauenfelder, who has more than
30 years of experience in the storage and technology industry, founding
and leading successful companies including Intellistor, Inc., and
Benchmark Storage Innovations, which was acquired by Quantum
Corporation. Frauenfelder was president and CEO of Fujitsu Computer
Products of America and Datasonix Corporation, and he led Quantum
Corporation’s Storage Devices unit.

Joining Mr. Frauenfelder is Bob Beckemeyer, chief financial officer, Charlene Murphy, executive vice
president of sales and marketing, Dave Perry, vice president of
business development, and a hand-picked employee team of industry
veterans.

More than half of PC users do not back up because the process
is too arduous, a hassle to learn, and takes time on a daily basis,”
commented Frauenfelder. “These users clearly need a revolutionary
solution. The Rebit device is that solution. Users can now have a
ridiculously simple means of backing up and never again go through the
anguish of losing files, or for that matter, the entire contents of
their hard drives. I am certain that I have the right team to promote
the Rebit product to the user community.”

Rebit Inc. recently procured its second round of financing from
a team of private equity investors, including industry veteran Bill
Beierwaltes, CEO of Colorado vNet, a manufacturer of an elite range of
intelligent solutions for whole-house control of lighting and
distributed digital audio, climate and security.

I am proud to be an investor in this innovative company, and
because Colorado vNet has incorporated Rebit devices into its backup
strategy, I have first-hand experience with the product,” commented
Beierwaltes. “Colorado vNet employees are delighted with Rebit’s
ease-of-use, and it is reassuring to know that the company’s data is
continuously and reliably protected.”

Friendly Computers has been providing Mobile IT Service to the
residential and SMB Market since 1992. Patrick Adams, owner of a
Friendly Computers franchise in Ft. Collins, Colorado, utilizes Rebit
for his business, and has sold many to customers.

My Rebit appliances
save me a tremendous amount of time, and I use that time to focus on my
customers,” commented Adams. “Recommending Rebit has helped expand
my customer relationships because a product of this caliber adds
immense value for them on a daily basis, and they are appreciative. My
customers have needed a product like Rebit for a long time, and I’m
proud to provide it.

Rebit backup appliances are available in various capacities
including 80GB, 160GB, 320GB, and 500GB, suitable for all notebook and
desktop PCs.

http://www.rebit.com

Comments

No software to install. Nothing to configure, even no backups to schedule. No external power needed. Simply plug this 2.5-inch external hard disk drive on a USB port and click "OK" to allow it to run on your PC. Behind this product, the secret is a CDP (Continuous Data Protection) software already installed on the device. After the connexion, your entire primary disk drive is backed up and, then, only the modifications are recorded. Moments after a file is created or deleted, Rebit will back it up. And if you unplug it, it will automatically update once you plug it in again. As the drive becomes full over time, it will delete the oldest backups to make room for the newest ones. According to the company, you should not notice any difference in speed or function of your PC usage. This is because Rebit is designed to perform its work during moments of PC inactivity An antivirus software package is included and will scan your PC files. Should you lose data due to a virus, Rebit allows you to recover files prior to the virus, and, if necessary, recover your entire PC to an earlier point in time, thanks once more to CDP. It's an appliance devoted to backup and recovery only, not accessible as an additional PC disk drive. Furthermore, Rebit does not provide for portability of user data to another computer and cannot be used as a portable hard drive device to carry data to or from other computers than the PC that Rebit is backing up. More than that, it only backs up the files on your PC system disk drive, the "C:" drive. If you want as CD or a DVD to be backed up, you must first copy those files to your "C:" drive. For Windows XP only but Vista is planned. Prices: $169 (80GB), $189 (120GB), $219 (160GB) ABOUT THE COMPANY Founded in 2005, the start-up, based in Longmont, CO, has several patent pendings on its technology.  Ironiccally, its CEO Frauenfelder was notably the founder of tape drive company Benchmark Storage Innovations. Apparently, he is now convinced that disk-to-disk is a better way to backup than disk-to-tape... Bill Beierwaltes, one of the investor, was the chairman and CEO of OnStream, another tape firm that also disappeared. In the Rebit's team, Beckemeyer, Murphy and Perry are also well-known veterans of the storage industry. But what about the future of the young company? Its CDP technology is comparable with Apple's Time Machine now available on the new Leopard OS, the difference being that, here, the external drive has to be HFS+ formatted (that's the reason Iomega has recently launched  its UltraMax Pro, UltraMax, and MiniMax external hard drives HFS+ pre-formatted). But what will happen to Rebit when Microsoft will follow Apple and will incorporate CDP - probably near-CDP only - into its OS as it is already planned?

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