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SetMeUp On-Set With Acquisition, Storage and Management Capabilities for Video

Launched by Cinedeck and axle Video, starting at $59,950 or $8,000/month

Cinedeck and axle Video launched SetMeUp, a pre-packaged HD and 4K/UHDTV on-set workflow solution enabling acquisition/playback, media management and ingest storage for live and episodic broadcast TV production.

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A solution for the approaching TV pilot season, SetMeUp is built into a wheeled, rackmount enclosure, and includes everything needed to capture, playback, store and manage HD and 4K/UHDTV video content on-set. With these capabilities, SetMeUp delivers a gateway from production-to-editorial, and frees production teams from the traditional expense and lock-in of proprietary systems.

On-set acquisition has been an expensive business, with proprietary systems often costing hundreds of thousands of dollars, or rental options proving a costly drain on production finances. However, massive strides have been made in integrating powerful IT-based technologies, and these advances are combined in SetMeUp to offer workflow flexibility and value.

Main SetMeUp components:

  • Cinedeck ZX – a modular, on-set 4K/UHDTV-1/HD/SD record/playback platform with four simultaneous record channels and native encoding to ProRes, DNx, XDCAM, AVC-I, or virtually any other codec and wrapper. Cinedeck’s ingest channels also automatically create H.264 proxy files that are used for instant browsing in axle Gear Pro.
  • axle Gear Pro media management system – offers browser-based cataloging, search, review and approval via a user interface. Axle’s user-interface and storage-first approach mean the on-set team, even freelancers, will be instantly familiar with how media is stored and managed, and no training is required.
  • Ingest storage – SetMeUp comes configured with 18TB of storage optimized for capturing incoming media. The Cinedeck ZX is configured with 2TB SSD storage (with an 8TB option) for immediate capture, regardless of any network connectivity, while the axle Gear Pro is configured with 16TB of usable RAID-10 NAS for longer-term capture and management of media.

These SetMeUp components are mounted in an transportable rack case to simplify on-set deployment, along with a variety of support gear. This includes a GbE network switch, with 12 open ports, for the attachment of workstations, additional storage, routers, audio and wireless equipment, and an UPS to handle intermittent loss of power.

The SetMeUp system makes media available, while keeping native assets secure and searchable. It delivers non-linear editing systems from Apple (FCP7, FCPX), Adobe (Premiere Pro CC, Prelude CC, and Anywhere distributed editing solutions) and Avid (Media Composer).

The system includes open rack space, GbE network interfaces and power connections to accommodate two types of optional integrated storage: editing and archival. Supported editing storage options include Facilis Terrablock, Avid ISIS 5500, SmallTree GraniteStor and DDP Dynamic Drive Pool disk arrays. Archival options include QNAP and SpectraLogic Verde NAS appliances, XenData SX-10 LTFS appliances and IBM LTFS tape libraries.

SetMeUp answers the demand from producers of live and episodic TV shows for improved productivity and cost-efficiency,” said Charles D’Autremont, founder and CEO, Cinedeck. “This flexible, streamlined and cost-lowering breakthrough in production-to-post workflow will enable creatives to spend much more time bringing value to the screen, and less time wrangling their assets.

Sam Bogoch, CEO, axle Video, added: “We’re delighted to be working with Cinedeck on this state-of-the-art solution for on-set production. The combination of Cinedeck’s powerful, multi-channel ingest with axle’s simple media management means that users can capture 4K and HD media and review footage almost immediately through our mobile-friendly browser interface on iPads, laptops and smartphones.

SetMeUp is available for purchase from video-savvy resellers starting at $59,950, for rental at rates from $8,000 per month. There is a range of lease-to-buy options and additional configurations include 10GbE Ethernet connectivity. All configurations are available.

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