Max Backup With Per-Device Pricing Model Including Storage for DR Market

LogicNow Ltd has announced the launch of its new pricing strategy for MAX Backup.

MAX Backup is part of MAXfocus, an MSP and IT support platform. It becomes a full DR solution to be charged per device for both servers and workstations, rather than by data usage. The move makes it more practical for MSPs and IT service providers to sell DR services with predictable costs for themselves and their customers.

Traditionally, organizations have been charged per device for most services with the exception of DR. However, MSPs find that charging for data usage instead of per device can create uncertainty in the minds of customers and therefore obstacles to selling the service. They also face challenges with their larger customers resulting from the continually increasing data volumes, and therefore costs, under a storage-based charging model. By offering backup and DR services charged per device, MSPs can sell the service more easily and in a way that is more predictable and economical for their customers.

The new MAX Backup pricing model will make it easier for IT service providers to offer a mission-critical DR as a Service (DRaaS) solution – delivering up-to-the minute protection and minimizing time to recovery by making standby images available in as few as five minutes after failure. This combination of recovery point and RTOs with certainty about costs to them and their customers puts MSPs in a position to satisfy the most demanding of customer requirements.

“Per-device pricing enables our MSP partners to know their margins when quoting new business, making it much easier to sell. Regardless of growth in data, MSPs can deliver a differentiated DR as a Service offering with a predictable price point,” said Chris Groot, VP sales, MAX Backup & Recovery. “Today, we have more than 4,500 IT service providers using MAX Backup. Having spoken with many of them, there is a big appetite for this charging model. We expect to grow this area of our business tenfold in the next two years.“

MAX Backup will offer a flexible charging model based on data usage for customers backing up smaller amounts of data that may not require a per device pricing structure.