Ron Croce VP WW Sales and Marketing, Cirrus Data

Cirrus Data Solutions, Inc. (CDS), provider of non-intrusive storage migration solutions (CDS DMS) for enterprise and cloud data centers, announced the appointment of Ronald M. Croce as VP of WW sales and marketing, and Arthur Demirjian, channel manager Northeast Region. It also announced the promotion of Paul Wilcox to VP, strategic accounts and global alliances.
 
“Over the past years, our Strategic Accounts and Global Alliances team, under Paul Wilcox’s leadership, has successfully made CDS DMS the preferred solution of strategic accounts. To date, tens of petabytes of migration capacity has been sold to global professional services teams who use CDS DMS for performing near zero impact data migration and data center moves, realizing up to 71% resource savings for migration projects,” says Wayne Lam, chairman and CEO, CDS. “With Ron Croce joining us, we are executing on our global channel sales plan to recruit value-added reseller partners to use CDS DMS for storage refresh, data center transformation, and data center relocation projects for all our corporate customers.”
 
Ronald M. Croce brings to Cirrus Data more than 30 years of experience in data center technologies and has executive level experience in finance, sales, business development, strategic partnerships and operational roles. He was previously president and CEO of Quality Uptime Services (formerly DSA Mission Critical Services) of Brookfield, CT, a data center services company providing emergency response and preventative maintenance for mission critical data center infrastructure, arriving there from his position as COO with Validus DC Systems, a company offering end-to-end DC power solution for data centers where he helped raised $17 million in private equity. During the previous five years he served as president and COO of data center power and cooling equipment re-manufacturer DSA Encore and Data Support Associates. Prior to joining the DSA group of companies, he was the EVP, COO and treasurer of PointSpeed, a B2B eCommerce marketplace provider. He was formerly CFO of NovaSoft Systems a global enterprise software company, and SVP, sales and marketing of LGIC. Prior to joining LGIC, he served as CFO of Northeast Federal Bancorp, a NASDAQ $10 billion bank holding company. He is a Certified Public Accountant, and he began his career with Ernst & Young and then PriceWaterhouseCoopers, spending 11 years serving financial and technology clients.
 
Arthur Demirjian is a sales executive with 10 years of career expertise accelerating new technologies to new market opportunities. Starting his career with the US Army, he was VP sales and marketing for Mosaic, providing customers with solutions in virtualization, storage, cloud services, enterprise application management and virtualization security. Prior to joining Cirrus, he was a managing partner with IBM partner Xantiv, focusing on enterprise security, corporate IT asset management, cloud and hybrid cloud infrastructures. Before that, he was channel sales director for CTERA, a Bessemer Ventures Portfolio company providing cloud storage services. He was previously a regional sales director for Xirrus, a provider of high-performance wireless networks.
 
Paul Wilcox, a native of Texas, served previously as director of sales. He spent about three years at FalconStor Software, a company co-founded by Cirrus founders (and brothers) Wayne and Wai Lam. There he served in the capacity of solution architect, territory account manager and regional sales. Prior to that, he was an infrastructure enterprise architect for Beal Service Corp., and a solutions architect for CIBER, an IBM Business Partner. He began his career during the Internet boom with Southwestern Bell Internet now AT&T.