Chris Hilderbrand VP Global Channel Sales, Acronis

Acronis International GmbH announced the appointments of its new VP for global channel sales, Chris Hilderbrand, and VP for North American channel sales, David Junca, to build lasting relationships and drive revenue growth in the channel.

These changes will help accelerate market adoption of the Acronis AnyData Engine, providing easy, complete and safe backup, DR and secure access solutions through the channel.

 Hilderbrand brings an experience in channel sales and marketing. Previously, he oversaw SMB sales and commercial distribution in Latin America and the Caribbean at Microsoft, where he managed key alliances and partnerships to drive more than 95% of his organization’s transactions through the channel. In his new role, he is committed to ensuring Acronis leads with the channel and to optimizing partner engagement.

 Junca moves into his new role with 17 years of experience in all aspects of international software sales management and business development, including over 13 years in partner centric management roles both at Microsoft and Acronis. Previously, he served as GM for Acronis in EMEA, where he developed the company’s initial footprint in the region prior to joining the North American HQs in 2011. Most recently, his primary focus has been the growth of North American business through channel partner recruitment, alignment, and enablement. In this new role, his primary goal will be to expand the North America partner group into a best-in-class sales model.

“I am thrilled to join Acronis, which has one of the best engineering and leadership teams in the industry today with the right vision to become the most powerful provider of data security across devices, software and cloud services,” said Hilderbrand. “I know that Acronis was built based on great partners, and I will work to strengthen our channel relationships even further so that we address the explosive demand for data solutions in the market and grow revenues and profitability together.”

“From my experience working with Chris at Microsoft, I have witnessed his great skill in the complex area of channel relationships,” said Yury Larichev, president, Acronis. “He and David are the ideal members to join our international team and make sure we maximize our global Channel network to the fullest of its capabilities.”

Acronis recently announced a number of executive appointments, including the addition of its new president of global operations Yury Larichev to place further emphasis on growth in the channel. The organization has also expanded its programs for the channel for increased opportunities for partners, including a new Acronis Certified Engineer course and a North American Partner Council.