Kenshoo Speeding Up Development With Actifio

Actifio, Inc. announces that Kenshoo Ltd, a digital marketing firm, has improved the service it delivers to many of the biggest and fastest growing companies, accelerating software development cycle times by implementing Actifio’s copy data virtualization technology.

Headquartered in Tel Aviv, Israel, with 600 employees, Kenshoo has completed more than 100 third-party integrations and has campaigns running in more than 190 countries. It works for nearly half the Fortune 50 and all of the top ten top global ad agency networks. Clients include global companies such as Expedia, Facebook, Tesco, Travelocity and Twitter. In 2016 alone, Kenshoo will help generate over $350 billion in sales by working with many of themost sophisticated brands.

Before working with Actifio, Kenshoo faced the challenge of having to wait a number of days for the provision of on-demand virtual copies of production data for development. This was a major issue as Kenshoo’s customer base required access to its robust mobile application to adjust marketing campaigns. Through Actifio’s copy data virtualization technology solution, this was reduced to a matter of hours. This enabled Kenshoo to deliver a more efficient service to a growing customer base looking to maximize their marketing spend.

By decoupling data from its underlying physical infrastructure, Actifio’s copy data virtualization technology enables fast and flexible access to the data that is most valuable to an organization. As a result of adoption, organizations are able to reduce backup and recovery times, operational complexity is simplified, and data access and availability is increased.

“Every second, valuable audiences engage with and click on nearly 4,000 Kenshoo-served ads globally. This is the reason our customers work with us – to reach the right audience and optimize their marketing spend. Ensuring we can deliver that ability is critical to our business,” said Yair Magnezi, DevOps storage and data protection team leader, Kenshoo. “We’ve been using Actifio successfully for to backup our critical databases, and provision data for our development and engineering lab environments. The time taken to provision data copies and backup data has been reduced, as well as the storage space required. Actifio has helped to streamline our development process and enable us to work more efficiently for our customers.“

“Kenshoo counts some of the biggest brands in the world as its customers, and those brands compete in a world that’s moving fast,” said Ash Ashutosh, Actifio founder and CEO. “Kenshoo’s clients need them to move fast as well, and the speed of Kenshoo’s software development capability is essential to delivering new capabilities in time to impact the market. Together we were able to uncover ways to help their dev team move faster while giving their ops team better control of both data and cost, a win-win for everyone that will help Kenshoo keep their edge in a competitive market.“