Pure Storage Unveiled Vision for Data Platform for Cloud Era …

Pure Storage, Inc. unveiled its vision for the data platform for the cloud era.

Click to enlarge

As modern organizations become increasingly reliant on technology, companies that have existed for decades across a wide range of industries have evolved into fundamentally digital businesses. Globally, digital business tools drive nearly half of revenue for enterprise organizations. Modern digital businesses require a data platform capable of delivering data with speed, agility and intelligence, across increasingly complex workloads and applications.

The Pure Storage data platform helps customers put their data to work. Now, organizations can run all operations with cloud agility, improve the economics of data analytics at high velocity and scale, and ultimately derive new insights to deliver data-driven customer results never before possible.

Data is the lifeblood of the digital generation. Current estimates are that approximately 50ZB of data will be created in 2020 alone (up from just four in 2016), and 180ZB five years later in 2025.

As data creation pivots from humans to machines – driven by sensors, IoT, digital cameras and myriad connected devices – it has exploded in volume.

Simultaneously, the ability to analyze this data has transcended human cognition, with traditional analytics giving way to artificial intelligence (AI), machine and deep learning, neural networks and real-time data stream analytics. These new, data-driven applications require a different approach to storage, designed to deliver massively-parallel access to data at high bandwidth.

“Modern organizations require a data platform that enables organizations to build a new class of applications, to extract new insights from data and to do so in real-time,” said Scott Dietzen, CEO, Pure. “With an infrastructure in place that supports mission-critical analytics at real-time speed, organizations can increase their pace of innovation, improve time to market and ultimately deliver better results for customers.“

Pure//Accelerate will showcase the ways company’s enables customer innovation and business transformation through a host of comprehensive new hardware and software updates:

• Tier 1 Storage, re-defined. For years, organizations have had to choose between the highest reliability (tier 1 disk arrays) and storage purpose-built for the cloud era (all-flash arrays). The company has made a series of announcements to end this compromise. Now, organizations can leverage tier 1 reliability (99.9999% availability and active multi-site clustering for a true zero RPO/RTO) with the innovation of rich data services, native cloud integration, and 100% NVMe flash for the fastest, future-proofed performance.

• From big data to intelligent data. The big data movement has helped organizations centralize data, but big data has historically meant slow data. Company’s FlashBlade system makes big data into fast data, and unlocks iterative real-time analytics, advanced AI and machine learning (ML), and rich simulation for data of any size. And now with a fast object interface, tomorrow’s web-scale applications can be big, fast and intelligent, too.

• Multi-Cloud, delivered. Cloud is everywhere – in core data centers, and in edge data centers where data volume and latency necessitate local processing. It’s also stretched between multi-cloud IaaS and SaaS providers. No matter what cloud an organization chooses or where they choose to run it, firm’s data platform helps simplify storage in multi-cloud environments with new advances that deliver the simplest cloud on every platform: Support for VMware VVOLs, Microsoft ODX, Docker Persistent Containers, native data protection integration with public cloud providers, and pre-validated FlashStack solutions to speed the time to cloud.

• Self-driving storage. Cars have become more and more autonomous. They can self-navigate, avoid collisions and soon, they’ll drive themselves, too. It’s time for storage to catch up. The firm uses big data, real-time analytics, and advanced AI/ML techniques to change the storage ownership experience, and deliver a new level of reliability through predictive maintenance and support. Meet META, company’s AI Engine, and get ready for a new era of storage intelligence and automation.