Beta Distribution Reseller of Adata

ADATA Technology Co., Ltd., a manufacturer of DRAM modules, NAND Flash products, and mobile accessories announced a UK partnership with Beta Distribution PLC, which will allow growth in the storage segment by adding a distributor with insight into new routes to market.

The partnership is of importance to further enhance ADATA coverage in the UK market, and creates business opportunities for both parties.

Dave Taylor, ADATA UK country manager for sales and marketing, commented: “We are delighted to be partnering with Beta Distribution. Given the significant growth we have experienced in the past year, Beta offer a strategic alliance to key routes to market given their extensive portfolio and multiple channel sales experience. We envision ADATA complementing some of the great brands Beta already represent, and with an ever-growing product range, I feel it is important to align with a partner that not only reacts to market demands but is prepared to explore emerging technologies and wraparound solutions“

JonPaul Warren, business development manager, Beta, commented: “We are pleased to announce this partnership with ADATA. ADATA are a leading memory brand as demonstrated by their award-winning product design and commitment to providing high quality memory solutions.”

He added: “Their extensive product range will provide us with a tremendous opportunity to engage across our entire customer base, notably with highly relevant product ranges such as XPG gaming memory and SSD, which fit into our target verticals of system integrators and e-tailers. In addition, flash and storage products are ideal for our existing retail customer base.”

Co-operation between ADATA and Beta Distribution has begun with immediate effect and both parties expect it to have an impact on market access, product availability, and service quality for UK customers.