OWC Debuts Aura SSDs for MacBook Air and Retina

Other World Computing Inc. expanded its line of SSDs in capacities ranging from 120GB to 480GB for the MacBook Air 2010-2012.

The upgrade options deliver affordability and are backed by the support OWC is known for around the world.

Aura and Aura Pro SSD: The Drive Upgrade for Air and Retina
Aura and Aura Pro SSD drive upgrades provide an economical path versus buying a new laptop to achieve greater performance and/or internal drive capacity. Repurpose the original factory drive with a Envoy/Envoy Pro external enclosure included with complete DIY Kits.

The company gives Air and Retina owners more reason to love their laptops with the Aura SSD line. With an DIY upgrade, an Aura SSD expands the capabilities of the Air and Retina with up to 5.8x faster data speed, and up to 8x more storage capacity.

“Apple builds Macs to last and we’re excited to have great upgrades like these that extend their useful life and capability,” said Larry O’Connor, founder and CEO, OWC. “When you can upgrade the storage capacity, even increase performance, and do so with ease in the comfort of your own home – it’s an easy decision with a considerable cost adva,ge versus starting over with a new system.“

Pricing:

For Apple MacBook Air 2010, 2011, and 2012:

• 120GB Aura SSD: $95 Aura + Envoy Bundle: $119

• 240GB Aura SSD: $159 Aura + Envoy Bundle: $189.99

• 480GB Aura SSD: $299 Aura + Envoy Bundle: $329

For Apple Retina MacBook Pro 2012-early 2013:

• 240GB Aura SSD: $159 Aura + Envoy Bundle: $199

• 480GB Aura SSD: $299 Aura + Envoy Bundle: $339

Advantage

• Engineered for Mac compatibility without extra software or hacks

• Tier 1, premium grade flash/NAND

• OWC tested for guaranteed compatibility, speed, and reliability

• Step-by-step install videos

• 24/7 US-based technical support

Performance Plus Reliability – Built in the USA
Backed by a 3-year limited warranty, the SSDs are engineered to perform reliably-long into the future. Designed and built in the USA from domestic and foreign parts, they are custom engineered for use with MacBook Air and MacBook Pro with Retina display models.