Brand New Media Selects Shared Storage Solution From Small Tree

Ideal Systems Asia Pacific Ltd. integrated technology from Small Tree Communications LLC at Brand New Media‘s broadcast facility in Singapore.

It is a digital media company that required a shared storage solution to accelerate its workflow without disruption to their infrastructure and manpower.

“We came across Small Tree at the NAB conference (last year) and were really impressed by the company and their high performance networking and shared storage products,” said Fintan McKiernan, CEO, Ideal Systems Singapore. “They have a great blend of hardware and software skills that allow them to create unprecedented bandwidth to their storage devices. This is going to be vital for our customers in Asia, such as Brand New Media, as they start to build out their capacity for 4K Ultra HD production work flows.“

Working with brands and broadcasters including Seven Media Group, Prime Media Group, TVNZ, StarHub, the Health Promotion Board of Singapore and NTUC Fairprice, It provides solutions via the creation and distribution of content via their transmedia channels television and all connected devices. Before installing a TitaniumZ-16 with 128TB to accommodate the growth, it relied on a series of portable HDDs and a 32TB server to meet its storage needs.

“Due to the nature of our business, BNM is constantly looking for  solutions that are cutting-edge yet cost-effective to expand our server space and Small Tree’s TitaniumZ storage systems offer just the performance we need,” stated Colin Ng, broadcast manager, Brand New Media. “We look forward to the upkeep of our infrastructure and automating our data and server management to an unparalleled degree.“

Capable of supporting multimedia content creation workstations with a mix of 1GbE and 10GbE configuration options featuring storage capacities (raw) from 10TB to 576TB, TitaniumZ is designed and tested to provide performance for real-time video-editing workflows. BNM has its eight workstations – Mac and Windows – at its Singapore location, running multimedia software applications, including Final Cut Pro 7, After Effects and Photoshop. The shared storage system works with the Creative Suite in addition to Final Cut Pro X, Avid Media Composer and Autodesk Smoke, offering flexibility.

Available in a variety of drive configurations, from 5 to 144 supporting 16 to 144 concurrent ProRes 422 streams, with multiple network scalability options, the line of shared storage solutions can meet the demands of any facility.

“The Small Tree system was simply plug and play,” said Colin Ng. “It happens to be one of the easiest pieces of hardware we have in our facility.“